Greg Paull, Co-founder and Principal of R3, presented at the Institute of Internal Auditors (Australia) Conference which was held from 24th to 27th of March 2019. Hosted at the International Convention Centre Sydney, the conference focused on the theme of ‘Gaining the Edge’ and covered key emerging issues impacting organizations now and in the future.
During a session titled “Auditing Organizational Marketing Activities,” Greg discussed how to define the importance and value of organisational marketing activities, and the importance of understanding the impacts, risks and opportunities of the digital marketing environment. Participants were provided case studies on why organisational marketing and branding should be in audit plans and strategies to measure the effectiveness of organisational marketing and brand awareness.
The conference included sessions on current and future macro issues and trends that will influence the way organizations operate; case study examples on how to undertake internal audits of various kinds; contemporary risk management and assurance methodologies; and professional skills to assist in the growth of both the individual and the profession.
Keynote speakers at the event included Bruce Morgan, Chairman of Sydney Water and Director of Origin Energy, Caltex Australia, European Australian Business Council (EABC) and Redkite; Naohiro Mouri, the Executive Vice President and Chief Auditor of American International Group (AIG); Anna Bligh, Chief Executive Officer or the Australian Banking Association; Dominic Thurbon, founder and Chief Creative Officer of Karrikins Group; Dr. Catriona Wallace, Founder and CEO of Flamingo AI, and many others.