Articles
Report Finds 36% Increase in New Business This Year, Driven by Agency Reviews
7 August, 2018
R3 released a report on new account revenue for the first half of 2018 It’s been a bumper year for new business revenue. According to ...
Insights Articles
Articles
Creative pitches driving APAC new business: R3
6 August, 2018
TOP OF THE CHARTS: Data from the first half of 2018 shows a drop in media new business revenue and growing spending in China. Independent ...
Articles
R3: Big Creative Reviews Drive New Business Upsurge – Saatchi US Is Top Performer
3 August, 2018
A surge in creative reviews has resulted in a 36 per cent increase in global new business activity in the first half of 2018, according ...
Articles
Holding Companies Drive APAC M&A Activity: R3
25 July, 2018
Acquisitions in the region are up 15% year over year, and in sharp contrast to global trends, holding groups are leading the way, according to ...
Articles
3 Ways CMOs Can Keep Up in an Ever-Changing Digital World
13 July, 2018
Principal & Co-Founder By Greg Paull Disruption happens fast, and they need to adapt quickly The CMOs role is changing in the digital age, and they'll ...
Articles
Global Agency and Marketing Services M&A Up 88% in First Half of 2018, Driven by New Buyers and MarTech Companies
13 July, 2018
New York, 2018 – An explosion of M&A activity in the marketing space from new and unconventional buyers has led to an 88% increase in activity when ...
Articles
What Agency Will Martin Sorrell Scoop Up Next?
12 July, 2018
Industry insiders weigh in on which shops may be on the former WPP CEO's radar. The ad industry is buzzing about Martin Sorrell’s next acquisition ...
Articles
Martin Sorrell Is Gone From WPP, but That Doesn’t Mean He’s Gone Quiet
9 July, 2018
Since abruptly resigning as the chief executive of WPP in April, Martin Sorrell has created a new advertising company called S4 Capital. Martin Sorrell reigned ...
Articles
An Interview With “Global CMO” Co-author And Marketing Guru Greg Paull
6 July, 2018
Greg Paull, co-author of Global CMO: Best Practices in Marketing Effectiveness & Efficiency from Around the World, is a renowned marketing guru and co-founder of a global ...
Articles
New Business League May 2018: Publicis Tops Global Creative
5 July, 2018
A monthly snapshot of which agencies are dominating creative and media wins in the U.S. and globally. Publicis took home the most creative work globally ...
Articles
For Cmos And Agencies: The Secrets Of A Successful Global Marriage
28 June, 2018
An excerpt from Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World (Mascot Books, 2018) by Greg Paull and Shufen Goh. Even amongst all ...
Articles
The 25 Most Innovative CMOs In The World In 2018 (Part 1 of 2)
19 June, 2018
Today, chief marketing officers play a far more active role in the C-suite than ever before. They don business hats in the boardroom, chart out ...
Articles
The 25 Most Innovative CMOs In The World In 2018 (Part 2 of 2)
19 June, 2018
14. Marc Mathieu, Chief Marketing Officer, Samsung Electronics America After shepherding Samsung through one of the worst branding disasters and recalls in recent history, Mathieu ...
Articles
New R3 Figures Show Consultancies Heading Marketing M&A
15 June, 2018
They do say them thar tectonic plates in adland are shifting and the latest M&A global table from global marketing consultancy R3 shows just that ...
Articles
Agency-client Relationships In India See A Major Improvement: R3 And SCOPEN’s Agency Scope Study
7 June, 2018
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. ...
Articles
Report: China, Despite Ban, Is Facebook’s Second-Largest Ad Market
21 May, 2018
Nearly 10 percent of Facebook's global revenue, or about $5 billion, comes from China, despite being banned from operating in the country, according to a ...
Articles
The Chief Marketer’s Role In Digital Transformation: Q&A With ‘Global CMO’ Author Greg Paull
9 May, 2018
Digital transformation is the topic on everyone’s lips in marketing circles these days. What it is, how it manifests and, most important, what the CMO’s ...
Articles
One on One: Greg Paull on the Global CMO
8 May, 2018
Greg Paull is principal and co-founder of R3 Worldwide, a global consultancy focused on the effectiveness and efficiency of marketers. Together with fellow principal and co-founder, Shufen ...
Articles
“The Global CMO” – An Interview with Greg Paull
7 May, 2018
As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. Many CMOs are spending more ...
Articles
Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World
1 May, 2018
18 leading global CMOs identify the challenges of marketing in today's digital space and outline the actions to overcome them. The global CMOs of 18 ...
