Reports
Marketing Procurement Trends 2023
8 March, 2023
Recent years have been a hard and fast lesson in agility for marketing and procurement leaders. The urgent transition to a distanced and digital-first ...
New Business League
NBL Global, January 2023
8 March, 2023
R3's New Business League reports global agency account wins and losses across creative and media for the month of January 2023.
Reports
Building Purposeful Brand Councils
26 December, 2022
Brand-building continues to be of key importance to marketers as people demand greater accountability and consistency throughout a brand’s ethos and their visible products, employees, ...
Reports
Overcoming the Fear Factor in Agency Reviews
26 December, 2022
Significant changes within a marketing organization can signal that a company is preparing to go on the offensive. It could be the result of ...
Reports
Online Travel Trends: Search & Social
15 December, 2022
The confidence of airline, hotel and tourism industries are being restored as an increasing number of people plan to travel. Outbound U.S. travelers will ...
Publications
Maximizing China Media Investment Effectiveness in 2023
27 November, 2022
R3 has released a report looking at best practice in media investment in China. R3’s China Media Investment Effectiveness report reviews media placement trends ...
Family Tree
2023 R3 Pharma Agency Family Tree
27 November, 2022
R3’s Pharma Agency Family Tree is a snapshot of the world’s health and pharma marketing agency ecosystem. It includes leading holding companies, consultancies and independent ...
Reports
Playing for ROI: In-Game Advertising Trends
6 October, 2022
The global gaming industry has matured in recent years with advancements in technology and a growing user base. Expected to be valued at US$321 ...
Reports
Martech Maturity in China: Models & Solutions
5 October, 2022
Brands have gone through stages of digital transformation; from adopting online marketing technology and investing in social media, to integrating online and offline sales. ...
Reports
China Brands Beyond Borders
22 September, 2022
The global success of Chinese brands comes with increased quality of Chinese products, a constant drive to improve and innovate, and novel marketing strategies ...
Reports
Digital Performance in Luxury
16 August, 2022
How global consumers shop for luxury goods during the pandemic has shaped a new landscape for high-end brands. A sharp increase in the share ...
Reports
Winning on Media Metrics 2022
16 August, 2022
This report on Media Metrics is aimed at helping marketers define and capture the most effective media measurements for world-class media performance. With so ...
Reports
Meeting Healthcare Professionals in the Buying Cycle
1 July, 2022
The world of life sciences is undergoing a rapid and disruptive transformation, driven both by a multitude of new digital technologies and the imperatives ...
Reports
Marketing Sustainability In An Inflation Economy
22 June, 2022
U.S. inflation rose to 8.6% in May 2022, the highest since December 1981. Food costs alone have risen 10.1% year-on-year. Prices in the euro ...
Reports
Reaching Tomorrow’s Automotive Consumers
9 June, 2022
As new generations become the primary buying power in the automotive market and as consumers globally adjust to a post-pandemic world, automotive dealers must ...
Reports
China’s PIPL & Its Impact on Marketing
9 June, 2022
China’s Personal Information Protection Law (PIPL) is a direct call for marketers and brands to implement first-party data strategies that are compliant with new ...
Reports
Private Label Strategies in China
12 May, 2022
The private label market in China shows great potential for development. Though uptake has been slow in recent years compared to North America and ...
