As new generations become the primary buying power in the automotive market and as consumers globally adjust to a post-pandemic world, automotive dealers must look for new ways to reach tomorrow’s customers. Marketing tactics will need to adapt to the modern market, and dealerships that wish to remain competitive in a challenging environment riddled with supply-chain issues will need to focus on key differentiators.

In this R3 report, we take a look at the new automotive consumer and their common characteristics. We will focus on how consumer interest in pre-owned vehicles, electric vehicles, and shared vehicles will affect the market near term, while looking at three key marketing tactics for dealerships looking to reach the consumer of tomorrow.


  • Digital buying behavior in Automotive
  • Shopping for pre-owned and electric vehicles
  • Taking the sharing economy on the road
  • Marketing across paid, earned and owned media