BMW Asia Confirms Creative Account Up For Grabs
15 March, 2017
The much awaited BMW creative account is up for grabs. According to sources, handling the pitch for the APAC market is pitch consultant R3. Marketing has reached ...
Our Recent Work
Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years
24 February, 2017
Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to ...
Singtel Announces Creative Shortlist
30 November, 2016
Ogilvy, BBH, TBWA, nine others in four categories make the final round. SINGAPORE - Singtel has announced the shortlist for its creative-agency review, which began in ...
P&G, Unilever, Coca-Cola Lead The Way on Global Agency Relationships
31 October, 2016
Maintaining a strong relationship has never been tougher New study looks at 40 of the most enduring and effective partnerships Six areas for all marketers ...
Singtel Launches Creative Pitch
26 October, 2016
Singtel is looking to appoint a new marketing communications agency roster for the next two years. According to a statement from consultants R3, charged with managing the ...
New Balance to Bring on VML as Global Creative AOR
20 October, 2016
New Balance is poised to select VML as its global creative agency, following a competitive review, according to people with knowledge of the matter. R3 supported the review. ...
Lowe’s Launches Media Agency Review After More Than 10 Years With OMD
28 September, 2016
Chain spent over $300 million on media last year Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since ...
Proximity China Wins Lucrative Social and Digital Account for Adidas After Competitive Pitch
18 August, 2016
Proximity China has won the lucrative digital and social account for Adidas China from VML after an exhaustive pitch. The agency, part of BBDO Worldwide, ...
New Balance Seeks Global Creative Agency
12 July, 2016
Arnold Was Incumbent on Account for More Than Six Years New Balance is looking for a new global creative agency, according to people familiar with ...
Suntory Consolidates Media with Initiative Across Key Asia Markets
3 May, 2016
SINGAPORE - Cerebos has awarded IPG Mediabrands’ Initiative its consolidated regional media business in Thailand, Taiwan, Malaysia, Singapore and Hong Kong, following a pitch. The ...
R3’s Adtech 40 Unearths Five Digital Demands on CMOs
27 April, 2016
First time global study of the 40 best examples of technology in advertisingUnique analysis of Best Practice in Digital MarketingCovering global, regional and local work ...
Your integrated marketing process may be costing you up to 19% more
25 April, 2016
We’ve all seen the Mad Men episode where Don Draper strides into the room and sells the client a complete idea. One client, one agency, ...
Pfizer Korea Awards Media Business to Omnicom Media Group
22 April, 2016
SOUTH KOREA – Pfizer Korea has awarded Omnicom Media Group its media duties for the market, following a media review. According to industry sources, it ...
R3 INTEGRATION 40
21 April, 2016
MARKETERS AND AGENCIES CHALLENGED, EXPLORING NEW WAYS TO DRIVE BETTER INTEGRATION New York – April 2nd, 2015 - The world’s best marketers and the agencies that serve ...
Doremus Named Lead Agency for Singapore Economic Development Board
19 April, 2016
The Singapore Economic Development Board (EDB), a lead government agency, has chosen the New York-based creative agency Doremus to head up its efforts to market Singapore as a premier ...
EDB Selects Agency Partners for Four Markets
21 March, 2016
The Singapore Economic Development Board (EDB) has selected its agency partners after a five-month process covering four markets – Germany, Japan, North America and Singapore. ...
Ooredoo Myanmar Settles Creative, Digital, Media and PR Agencies
1 February, 2016
Following the four-month pitch, managed by marketing consultancy R3, Ooredoo selected TBWA Thailand as its creative agency, independent Southeast Asian agency Phibious to manage digital and handed its media and PR work ...
Ooredoo Launches Creative and Media Agency Reviews
2 September, 2015
Myanmar’s second-largest telco, Ooredoo, has launched a creative and media agency review. Marketing consultancy R3, which has been engaged to manage both pitches.
