11 March, 2021
Following attendance at the annual conference of the Consumer Analyst Group of New York (CAGNY), R3 reviewed the post-COVID performance and strategies of some of the world’s leading CPG companies to identify key characteristics of growth for this market.
22 December, 2020
Following a multi-agency pitch, Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA.
23 October, 2020
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media. R3 was the pitch consultant on the account.
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
10 August, 2020
Campaign has teamed up with R3, an independent global marketing consultancy, for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses.
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
13 May, 2020
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading the review.
4 May, 2020
Campaign US - Overall new business is down 29.9 percent in January to March 2020 versus the same period last year, figures from R3 Worldwide confirm.
26 November, 2019
Singapore supermarket chain NTUC FairPrice is in the midst of calling for a closed door creative pitch. Marketing understands that the pitch will be handled ...
7 November, 2019
Dairy Farm Group has picked Omnicom Media Group for media duties, and split the creative remit between Omnicom Retail Group and Ogilvy, following a pitch ...
21 October, 2019
R3's “China Brands Go Global” report explores the forces moving Chinese brands overseas and the role that culture, strategy and infrastructure play.
30 April, 2019
Singapore University of Technology and Design (SUTD) is on the hunt for a full-service integrated agency or a consortium of agencies to fulfil duties comprising ...
11 February, 2019
The Health Promotion Board (HPB) has appointed Publicis Singapore and Pico International, to support its integrated marketing activities following a pitch for three different agency services ...
31 October, 2018
Indonesia’s largest mobile carrier, Telkomsel, has called a multi-agency pitch in Jakarta. The company is seeking three new agencies: a strategic brand lead, a creative production ...
31 August, 2018
Cathay Pacific has concluded its global marketing agency review, naming Publicis Groupe and Chime Communications' VCCP to handle its creative, media and social duties. The ...
15 August, 2018
Puma China appointed Y&R as its creative agency of record until the end of 2019, in a contract finalised a week ago. It is understood Y&R China ...
1 August, 2018
Shell has now confirmed its new agency roster for its Shell Retail and Shell Global Commercial (Lubricants) arms, as originally reported originally by The Drum last ...
#Procurement can be a marketer's most valued in-house resource http://ow.ly/e2Sa30rCFZD #study @R3WW
@R3WW @gregpaull @BusinessInsider Paull is the co-author of “Global CMO,” a playbook for building a modern marketing organization straight from the CMOs themselves. https://www.amplifypublishing.com/product/global-cmo/
#AmplifyAuthor and founder of @R3WW @gregpaull spoke to @BusinessInsider about why we should expect renewed activity from industries like travel and tourism, which are expected to take off after being hit hard by the pandemic.
https://www.businessinsider.com/biggest-advertising-accounts-up-for-grabs-right-now-2021-2
Goh’s “Global CMO” is a playbook for building a modern marketing organization straight from the CMOs themselves. http://bit.ly/3nfyr4G
#AmplifyAuthor and co-founder of @R3WW @ShufenGoh_ weighed in on the trend of clients choosing not to disclose budgets during initial conversations with agencies in @MarketingEds.
https://www.marketing-interactive.com/analysis-be-upfront-how-you-pitch-is-a-reflection-of-your-brand
#NewBusiness: @R3WW has released the 10 biggest #business wins for #creative & #media agencies in the #AsiaPacific from December last year. @Digitas, @DDB_Worldwide (PH), and @Ogilvy topped the list.
https://www.adobomagazine.com/global-news/new-business-digitas-and-starcom-top-r3-asia-pacific-rankings-ogilvy-dominates-last-month-of-2020/
#adobomagazine #thewordoncreativity
Announcing our 2020 Holding Company Rankings for the US, EMEA, APAC, and China. Most notably, the US is an outlier with @InterpublicIPG outranking @WPP for the #1 spot. #R3HoldingCompanyRanking
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