19 Crimes “Cali Red”


Client: 19 Crimes          Lead Agency: 9Rooftops

Markets: US               Timing: June 2020

19 Crimes, a well-known Australian wine brand, was launching a new varietal from an entirely new place — California.

Considering the brand was essentially built on the past, featuring prominent “criminals” from back in the day, 19 Crimes needed to get creative to discover what its future looked like while staying true to its essence – defiant by nature, bold in character, and always uncompromising.