Lara hails from the Philippines and brings over a decade of media knowledge. Her career began in a local media agency, where she managed accounts for esteemed clients like Johnson & Johnson and Hyundai. She later moved to Singapore and handled regional accounts for Hyundai and HP, and engaged with diverse clients spanning various industries including Abbott, Grab, and Franklin Templeton. At R3, Lara focuses on digital media audits, benchmarking exercises, agency reviews and new business initiatives. Beyond work, she enjoys watching K-dramas and TikTok content.