Sarah joined R3 as a Consultant, bringing with her media and digital marketing experience across agency and client-side roles. Starting out in connections planning, she developed her expertise in uncovering data-driven insights and soon found herself crafting media strategies for brands across various industries and markets in the APAC region. Working alongside marketing teams from the likes of Spotify, Netflix, Shangri-La, and American Express further reinforced her interest to partner businesses in finding effective solutions to the marketing challenges of today . Outside of work, she enjoys a good run and indulges in the (not so) occasional people-watching.