This is the sixth annual edition of the R3 China Media Inflation report covering inflation for Y2016 and inflation forecasts for Y2017 in national and key local markets. In compiling this Report, R3 consulted 50 leading Marketers and Media agencies and we are grateful for their participation. Forecasts from participants have been aggregated into an overall media inflation forecast. Because we do not rely on any one single data source, we believe that R3 Inflation forecast gives one of the most objective and independent views.
We have analyzed all key media in China: TV, Newspapers, Magazines, Radio, OOH, Digital, and Mobile. Inflation forecasts have been divided into 2 sectors – national inflation and local inflation for the top 24 cities in China. For national media included: National TV, National Newspaper, Magazine, National Radio, Billboard, Mega LED, Movie media, Airport media, Digital and Mobile. For local media included, Local TV, Local Newspaper, Local Radio, Local network OOH media (office LCD, Metro LCD, Bus LCD, etc.).
