Hailey is a Senior Consultant at R3. Her key strength lies in her ability to provide strategic guidance in developing innovative and fit-for-purpose Agency Ecosystems that deliver transformational impact in marketing operations. Hailey’s ability to conduct thorough industry deep dives to inform her strategic recommendations is a testament to her commitment to excellence and an insatiable thirst for knowledge. Her passion for staying abreast of emerging technologies and trends is evident in her work, as she continually incorporates the latest advancements into her recommendations. Hailey’s commitment to achieving exceptional results has been instrumental in driving our team’s success and earning the trust of clients like Nike, Unilever, Heineken, Reckitt, Kellogg’s, and more. Prior to R3, she was a strategic planner who played a pivotal role in developing both strategic and tactical digital initiatives for lead clients through in-depth research and analysis of customer journeys and digital ecosystems. Her agency experience includes PwC, Vertic, and GroupM. She is a Google Ads certified specialist and skilled in planning and running audience-first campaigns on digital and social media for brands like GSK, FairPrice Social Entreprise, and Tiffany & Co.