Greg is the Co-founder and Principal at R3, based in our New York office. He established R3 as a globally minded independent marketing consulting firm in 2002, after seeing the need for CMOs to have a trusted advisor and counselor in areas of marketing transformation, effectiveness and efficiency. Prior to establishing R3, Greg held senior executive roles in agencies in the US, Europe, and Asia-Pacific.

Originally from Australia, Greg has helped build a new breed of best practice and measurement tools and processes to help marketers improve performance. The author of three books on marketing, his most recent Global CMO: Best Practice in Best Practice in Marketing Effectiveness & Efficiency Around the World, Greg’s insight and industry knowledge can be found in publications like the Wall Street Journal, New York Times, Financial Times, Business Insider, Advertising Age and Adweek.

A graduate of the State University of New York, Dave started his career in Agency Account Management with roles at Ogilvy, MRM and other agencies. It was his move to digital agency R/GA in 2005 where his career truly blossomed. Promoted to a Business Development role in 2012, Dave oversaw one of the most successful agency growth phases in the industry, helping R/GA become a global powerhouse and recognized leader in the industry when it comes to Digital Transformation.

Sarah oversees R3’s consulting operations in her role as EVP, Delivery, and manages our in-house marketing team globally. She has spent almost two decades building C-suite and brand reputations, developing and executing marketing strategy, and establishing internal frameworks that improve overall business performance for companies in the Americas, EMEA, and Asia Pacific. Over her career, Sarah has helped CEOs, CMOs, and CFOs identify core messaging and convey complex information to key stakeholders in engaging ways. Some brands she has delivered to include Google, Procter & Gamble, Unilever, Toyota, Gucci, Estée Lauder, and Starbucks. Sarah is adept at editorial, strategic communications and public relations, design, and production. She has worked in engineering, publishing, food, and travel, and is a published writer and photographer.

Ed serves as the CFO for R3 and is a BTR Consulting Managing Partner. He joined R3 in 2013 and developed and managed the firm’s Financial Media Audit practice. Prior to that, he worked at Reckitt Benckiser where he was the Head of Internal Audit for the Americas. He also worked at Ernst & Young for 10.5 years in the Business Risk Management services practice offering various services to clients around the world including, operational and financial audits, forensic reviews and special projects including media audits.

A graduate of the University of Notre Dame, Kate is a global media and marketing leader with over 13 years of experience. She has a strong background in client management, strategic planning, and operational problem-solving across brand and performance campaigns. Kate has a passion for bringing digital innovation and data-driven solutions to the brands she’s worked on. At R3, Kate has a wide variety of experience focusing primarily on Agency Model and Agency Review projects, as well as bespoke digital and media projects. She’s worked across many verticals including finance, pharmaceuticals, CPG, FCMG, beauty, and tech across brands like Sony, Eli Lilly, McDonald’s, Kellanova, Colgate, Ally, Mastercard, L’Oréal, and Estée Lauder. Kate has a passion for driving meaningful change within our clients’ evolving marketing organizations and bringing her many years of agency experience to designing solutions. Prior to joining R3, Kate worked on brands such as Google, Diageo, Delta, Carnival Cruise Lines, and Elizabeth Arden at media agencies like Essence, PHD, and Assembly.

Moya is a Senior Consultant based in R3’s New York office. With over 16 years of experience, she is responsible for marketing transformation. Clients rely on her for sound advice and expertise when it comes to evolving agency models, improving partner relationships, fit-for-purpose organizational design, insightful benchmarking, and thorough agency reviews. Her background at creative agencies means she is keen to dive into brand strategy and can advise on content production models including in emerging technology such as AI and Influencers. Moya has a passion for operational excellence and takes pride in working quickly to meet client expectations. She is also a mentor to her team members, establishing training programs and sharing guidelines to encourage growth for new staff. While Moya has worked in almost all categories across CPG, Finance, Digital, Retail, and Healthcare, her passion will always be in technology – her family calls her their “CTO”.

Guillermo is a Lead Analyst based in R3’s New York office. His 30-year career started in advertising agencies, from Consumer Insights Manager in DDB, to Regional Account Director in JWT/Mindshare managing several accounts for Unilever. Guillermo later moved in-house and was Head of Corporate Communications for Latin America at Citigroup, and Senior Business Leader for Affinities and Sponsors at Zurich Insurance. Most recently, he was Lead Analyst at Cortex Consulting Group, where he developed the global digital media benchmarking practice and created multiple benchmarking and analytics methodologies for global advertisers.

A graduate of the University of Michigan with a bachelor’s degree in Communications, Emily brings over 9 years of marketing expertise with extensive experience in leading global, integrated advertising accounts. Her agency experience includes TBWAChiatDay NY and Ogilvy & Mather on accounts such as adidas, Accenture, NASCAR and Coca-Cola where her passion for building brands and driving business through storytelling and creativity were honed.

Annie is a Senior Analyst at R3, based in the New York office. A global media and marketing specialist, Annie has over 10 years of experience working across a range of clients including Colgate, LVMH, L’Oreal, and Apple, within the UK/EMEA and US market. Annie is an experienced media analyst and marketing consultant with extensive knowledge in the CPG, Sports, & FinTech categories. Being a leader in both media analytics and consulting, she brings a unique set of skills when tackling marketing challenges with clients, and strives to drive meaningful change for every brand she works with. Annie is a passionate problem solver and expert at client servicing; with a particular interest in Brand & Media strategy and the power of storytelling within the consumer journey.   

Connie Pincus has spent her career reimagining agency/client relationships. Her sense of fairness matched with her quest for perfection, curiosity about the creative process, and analytical mind, have merged together to create many first-of-their-kind solutions. Through this work, she has united clients and their agencies in productive relationships that have prevailed, while creating and defining some of the most memorable life-changing brands of modern times.

Sunny joined the R3 team in Beijing in 2007. She has been involved in several major global, regional and local assignments, including Barclays, Ferrero, JNJ, and R3’s EnSpire research. Her previous roles were on the agency side, and she is now one of R3 Beijing’s most experienced local consultants.

Hailey is a Senior Consultant at R3. Her key strength lies in her ability to provide strategic guidance in developing innovative and fit-for-purpose Agency Ecosystems that deliver transformational impact in marketing operations. Hailey’s ability to conduct thorough industry deep dives to inform her strategic recommendations is a testament to her commitment to excellence and an insatiable thirst for knowledge. Her passion for staying abreast of emerging technologies and trends is evident in her work, as she continually incorporates the latest advancements into her recommendations. Hailey’s commitment to achieving exceptional results has been instrumental in driving our team’s success and earning the trust of clients like Nike, Unilever, Heineken, Reckitt, Kellogg’s, and more. Prior to R3, she was a strategic planner who played a pivotal role in developing both strategic and tactical digital initiatives for lead clients through in-depth research and analysis of customer journeys and digital ecosystems. Her agency experience includes PwC, Vertic, and GroupM. She is a Google Ads certified specialist and skilled in planning and running audience-first campaigns on digital and social media for brands like GSK, FairPrice Social Entreprise, and Tiffany & Co.

Paul brings a unique background to his position at the firm, as a graduate of the George Washington University with degrees in both business (BBA) and political science, as well as professional experience in government, consulting, and media. Prior to joining R3, Paul worked in the United States House of Representatives, the Albright Stonebridge Group, and OMD, where he spent several years as a Global Strategist serving clients in luxury automotive. Paul is extremely passionate about problem-solving and is most regarded for using his technical expertise in data, analytics, and visualization; in order to provide clients with in-depth analysis that answers complex questions, and strategic insights to guide key decisions.

Kathleen is a Senior Analyst at R3 Miami. With over eight years of specialized experience in financial compliance audits within the advertising agency sector, Kathleen brings a wealth of expertise to the table. Her unique blend of financial reporting, analysis, and risk management skills has propelled her into a successful career characterized by dedication to ensuring compliance and fostering organizational improvement. Kathleen adeptly manages and supervises financial compliance audits,
conducting thorough analyses of financial risk, pinpointing areas for improvement, and
furnishing strategic recommendations to management.

Caroline, a Senior Analyst at R3 based in New York City, is acknowledged for her transformative methodologies and delivery of impactful results. With a rich background in media buying and campaign management for top-tier clients like Anheuser-Busch and Microsoft, coupled with her expertise in consulting and analytics for renowned brands including Apple, Innocean, and Amazon, Caroline’s strategic mindset and formidable analytical abilities are instrumental in driving organizational growth and success.

Lindsay is a Consultant at R3, bringing over 15 years of agency investment and global media consultancy experience to her role. Her understanding of both C-suite and procurement challenges, and passion for data-forward solutions, drive her media performance innovation. Lindsay brings a wide array of client experience including Tech, Auto, FMCG, Retail and Entertainment.

Alyssa came to R3 with an Account Management background at creative agencies. Her areas of focus as a Consultant have been on Agency Reviews, Agency Remuneration, and client organizational projects like Taxonomy and DAM. She enjoys working with our client’s teams across several industries like Technology, Consumer Products, and Pharmaceuticals for brands such as AT&T, Lenovo, Sony, and Eli Lilly. Alyssa’s passion lies in understanding the complexities of unique marketing challenges, goals and ways of working, allowing her to craft the best-fit solutions, and maintain robust agency relationships for clients.

Emily is an Associate Consultant at R3 New York. She joined us from the University of Pennsylvania where she studied Political Science and History, and has experience as a paralegal and rotational analyst. Beyond textbooks and lectures, her interests on campus extended to environmentalism and alternative energy solutions. Emily grew up just outside of New York City in Westchester, NY, but home with family is Southern Florida. Off duty, she loves to cook, watch stand up comedy, and make pottery.

Lauren recently graduated from Saint Joseph’s University with a degree in Marketing and Communications. Her esperience includes social media management, email marketing, campaign performance analysis, and most of all, generating creative ideas to solve business challenges. In addition to her professional interests, she is passionate about sustainability, particularly sustainable fashion. In her free time, she enjoys exercising, shooting photography, and trying out new recipes.

Joey is an Associate Consultant at R3 in New York. He joined us from the University of British Columbia as an intern this past year and has completed his Bachelor of Management degree. Joey grew up in Hong Kong. Outside of the office, Joey enjoys playing video games, watching football (both American and soccer), and playing tennis.

Cheng is a Growth Analyst at R3 in New York. He holds a Master’s degree in Business Administration from Baruch College, and brings experience in non-profit consulting and data analytics. His passion for growth and learning has led him to dedicate his research and statistics based methodology to the work he does at R3.

Sabrina joined R3 with more than a decade of rich experience on both marketer side and in agency management. In her previous role at Ernst & Young, she worked on China marketing campaigns to drive business. While still in her twenties, she owned and ran her own agency, operating in four cities across China and working closely with McDonald’s and BMW. In 2012, she was voted one of Ad Age’s ‘Women to Watch.’ She became the Managing Director of R3 China in 2015, and her core role is driving more China business with the best marketers and agencies.

Lifang joined R3 in 2017 as a Senior Consultant. In her previous position as a Planning Partner with Mindshare, she managed a traditional and digital media planning team for one of the largest FMCG clients in China. With over 10 years of experience working with both major local and international clients, Lifang brings in-depth expertise in strategic media planning, brand entertainment, and media team performance management. She spent two years in England earning her MBA. Outside of work, Lifang enjoys traveling and spending time outdoors.

Ming is a Lead Consultant at R3 China, responsible for marketing management transformation consultancy and business development.

Leading R3’s Transformation Team in China, Ming primarily serves marketers in the automotive, CPG, luxury, and mobile industries. He works across a range of topics, with particular emphasis on strategic and operational transformation, marketing investment and ROI optimization, as well as compliance improvement.

Before joining R3, Ming worked with several global PR and marketing agencies in strategic planning and account management, covering various brand categories, including luxury and lifestyle, automotive, travel, and leisure.

Tony is an experienced senior media and digital leader with 19 years of experience at leading global media agencies such as Dentsu, OMD, and MediaCom. Most recently, he was Media Director at Dentsu, managing clients such as Infiniti and Didi. Other clients in his portfolio include Taobao, Volkswagen, Dell, and HengFeng Bank. His strengths lie in media strategy, consumer insights, market trends, and data analysis. In his free time, Tony enjoys traveling and participating in all kinds of sports.

Sunny joined the R3 team in Beijing in 2007. As a Senior Consultant, she has been involved in several major global, regional, and local assignments, including Barclays, Ferrero, JNJ, and R3’s EnSpire research. Her previous experience was on the agency side, and she is now one of R3 Beijing’s most experienced local consultants.

Tina joined R3 as a Senior Consultant in 2021. Prior to that, she worked at international and local agencies for more than 15 years. She has experience in both traditional and digital media and possesses deep insights into local consumer engagement. In her spare time, Tina enjoys painting, taking road trips, and practicing yoga.

Jie Mo is a Senior Consultant at R3. She joins the company with nearly 17 years of media planning experience at 4A agencies, including Carat, Hakuhodo, and Dentsu. Jie has extensive experience working with automotive brands such as TMCI, Lexus, Acura, Honda, and Subaru. In her spare time, she enjoys traveling, reading, and watching movies.

Clement joined R3 as a Consultant and works across a wide range of projects for clients including BMW, Arla, Mengniu, Mercedes, and several others. Prior to R3, he gained experience at both Robert Walters and Michael Page, working in the accounting and consultancy industries. Clement holds a bachelor’s degree in economics from the University of Calgary and brings in-depth market knowledge and project management experience to the R3 Beijing team.

Nico brings strategic and business skills to R3 with 12 years of experience working at 4A agencies, including McCann, VMLY&R, and Dentsu. She has a deep understanding of the FMCG, cosmetic and skincare, personal care, and lifestyle categories, and has worked with brands such as IKEA, Unilever, L’Oréal, and Pepsi. In her spare time, Nico is an outdoor enthusiast; she enjoys surfing, cycling, and skating.

Marco joined R3 as a consultant, focusing on marketing transformation for clients such as Samsung and Pepsi. He comes from a comprehensive advertising company that specializes in providing social content and strategic planning for KOL purchases for various multinational clients, ranging from fast-moving consumer goods and electronics to niche home design brands. With 8 years of digital marketing experience, Marco has accumulated professional knowledge in strategic planning for both Chinese and overseas markets, as well as customer management skills in handling projects from a business perspective. When he’s not working, he enjoys watching movies and exploring interesting cafes.

Jackie worked as a Senior Researcher in Consumer Insights at SH Disney Resort before joining R3. At R3, she focuses on the Agency/PR Scope Study. She has extensive experience in market research, with a strong understanding of various research methods and deep insights into consumer behavior. Jackie enjoys traveling, photography, and watching movies.

Bowen joined R3 in 2017 as an Associate Consultant. Prior to R3, he worked in PR and established an extensive media network. His career began in PR and media relationship management, servicing luxury clients at FleishmanHillard, where he was part of the OMEGA team. He then joined Premiere Consulting Group to lead the PR retainer work with IWC and Bulgari. In his most recent role, Bowen worked at AVIAREPS, where he managed PR initiatives for Visit California, the San Diego Tourism Authority, and the San Francisco Travel Association.

Teriea joined R3 in 2019 as an Associate Consultant. Before joining R3, she had 7 years of experience in creative, digital, and CRM agencies, which provided her with a strong understanding of both Eastern and Western perspectives. In her current role, she primarily works on the Agency Scope project. Outside of work, she spends her time on her own business and learning French. She also loves cooking.

Matt joined R3’s Beijing team as an Associate Consultant, bringing 5 years of experiential marketing experience. Prior to joining R3, he worked for an international event agency, serving world-renowned brands in automotive, IT, and finance, and managing both ATL and BTL campaigns with his project management skills. Matt is attuned to changes and has a flexible mindset. He graduated from Ohio State University with a Bachelor’s Degree in Communications in 2016. Outside of R3, Matt enjoys playing video games and watching various competitive sports.

Kun joined R3 as an Associate Consultant. Before joining R3, he worked for a legal firm as an industry researcher. He brings experience in compliance management and data analysis to R3. Outside of work, Kun enjoys photography.

Ivy joined R3’s Shanghai team as an Assistant Consultant in 2024. Prior to this, she worked as a media planner at a 4A media agency, where she served luxury clients. She also provided project management services for FMCG brands at an internet company. Outside of work, Ivy enjoys watching dramas, reading novels, and traveling.

Before joining R3 as a Researcher in 2011, Bruce spent three years at LG China. He has extensive experience in marketing data analysis and has participated in several major projects, including the Johnson & Johnson Asia Pacific Fee Analysis and the Samsung Global Agency Evaluation. In his current role as Senior Analyst, Bruce not only supports several projects but also leads the monthly tracking of the agency new business league.

Jia Liu joined R3 as a Senior Analyst. She brings 15 years of experience to her role, having worked at 4A media agencies, including Aegis Media Group (Vizeum & Carat) and Publicis Group (Optimedia), where she oversaw the negotiation of TV and OTV plans. Jia has worked with clients across the FMCG, IT/telecom, automotive, media, and pharmaceutical industries. Outside of work, she enjoys traveling, watching movies, and playing with her dog.

Sherry joined R3 as an Analyst in 2021. Prior to that, she worked as a media planner at a 4A media agency for 7 years, serving clients in the FMCG, luxury, and travel industries. She is detail-oriented and has a strong understanding of media trends. Sherry brings in-depth media insights to media audit projects at R3. In her spare time, she enjoys traveling, reading, and watching movies.

Daisy joined R3 as an Analyst in 2021. She brings more than 11 years of experience to her role, having worked in media audit at a consultancy and a 4A’s agency. Working across cosmetics and FMCG clients, Daisy applies her deep understanding of media audit to her work. In her free time, she enjoys fitness, cooking, and travel.

Ding joins R3 as an Analyst, supporting global consulting projects. He previously worked in the financial industry and has a solid background in mathematics, statistics, and economics. Outside of work, Ding enjoys sports such as badminton, biking, and soccer. He is also a gamer, enjoying both video games and board games.

Oskar has a strong foundation in business and healthcare analytics, market analysis, and investment. He holds an MS in Business Analytics from Brandeis University and a BS in Mathematics-Economics from Furman University. With a deep understanding of data analytics, he can transform complex datasets into actionable insights. Oskar enjoys architectural photography, maintaining a balanced and inspired lifestyle that fuels his professional creativity and dedication.

Joyce joined R3 as an Analyst in 2021. She brings twelve years of experience in TV media advertising to her role, along with a strong sensitivity to data and logical analysis capabilities. Before joining R3, Joyce was responsible for advertising resource management at a Chinese media company, where she collected data, generated in-depth reports, and formulated pricing systems. In her spare time, she enjoys making desserts and watching television dramas.

Haining joined R3 in 2020 as an Analyst. Before R3, she worked as a Resource Operation Manager at iQIYI, where she managed the company’s self-produced show projects. She has 9 years of experience in traditional media, 3 years in the internet industry, and a total of 12 years in media and advertising. Outside of work, Haining enjoys traveling and watching variety shows.

Mindy joins R3 as a Media Analyst. She has more than 10 years of tactical planning experience at Dentsu, serving clients across the automotive, beauty, and luxury sectors. Mindy also has extensive experience in the digital media space, particularly in OTT/OTV strategy and planning, media analysis, and KPI optimization. In her downtime, she enjoys traveling, watching movies, and mobile gaming.

Shawn is the HR Director at R3 China. He previously worked at Innocean China, Hyundai Group’s in-house agency, where he was responsible for HR across the Asia Pacific, specifically for media teams. He brings to his role a deep understanding of the advertising industry, along with expertise in staff and structure management, recruitment, performance appraisals, and cost control management. Outside of R3, Shawn enjoys working out and traveling with his family, and his favorite sports are boxing and basketball.

Shufen is Co-founder and Principal at R3. She brings more than two decades of experience helping brands increase the effectiveness and efficiency of their marketing through the optimization of agency partnerships and measurement. Companies Shufen has worked with include Coca-Cola, P&G, L’Oréal, Unilever and Mastercard.

As part of her commitment to grow the positive impact of marketing in Asia Pacific, Shufen has been elected multiple times since 2010 to lead the industry association IAS (Institute of Advertising) which has since merged with the local 4A’s into the Association of Advertising & Marketing Singapore (AAMS). Shufen is serving her second term as president and is focused on initiatives that will reinforce Singapore as the marcoms hub of Asia. She chairs the regional marketing effectiveness platform APPIES, serves on the board of Singapore Turf Club and Kallang Alive Sport Management (KASM), and mentors European startups venturing into Southeast Asia. She is the co-author of three books on marketing leadership and digital transformation, a passionate champion of women, and founder of Women of the World (WoW) – an initiative to connect and elevate women in the marketing industry.

Seema is a seasoned professional with two decades of experience in the marketing and communications industry. As a Partner with R3, she is responsible for working with leading marketers to drive a transformational agenda and convert their marketing efforts into business results. Seema works with global marketers like Mastercard, P&G, Singapore Airlines, Unilever, Danone, Coca-Cola and American Express on projects involving agency models, in-housing, partnership ecosystems, performance tracking and measurement frameworks. With cross-category experience spanning CPG, Travel, F&B, Pharma and Healthcare, Automobile, Financial Services, and Technology, Seema delivers a well-rounded perspective to projects. In her past life, Seema has spent time with reputed and award-winning agencies like Ogilvy and McCann, which has enhanced her strategic and creative capabilities. She is passionate about capability building and thought leadership and has an expanded role to include talent management and training across R3 offices.

Melvin joined R3 in 2017 in the role of VP Growth for Asia Pacific. He has more than 13 years of marketing and communications experience, both in-house and on the agency side, where he consulted for brands like Electrolux, United Airlines, Michelin Tyres. He was formerly the Regional Director at A.S. Louken, where he helped establish the agency’s offices in Indonesia and Philippines, and led branding and communication projects for clients from a wide range of industries such as retail, FMCG, engineering, logistics, and construction.

Vera joins R3 as Country Director for Indonesia, bringing with her two decades of work experience in many areas, including but not limited to marketing and promotions; business development; digital transformation and technology; product development, and technology not just in her home country of Indonesia but also in Malaysia and in the Philippines. As a proven entrepreneur and business leader, she has managed clients that include large multinational and blue-chip companies across a diverse range of industries including airline, automotive, banking, FMCG, telecommunications, tobacco and pharmaceuticals. She is passionate about women empowerment and contributes towards the cause by volunteering in a women’s network’s tech committee.

Raj is an experienced content lead with 16 years of experience in creative, media, and production roles. As a key member of the R3 team, his focus lies in the integration of content, media, production, and technology to help brands drive innovation and achieve business objectives. Raj’s commitment to push boundaries and drive cutting-edge content solutions for his clients, is demonstrated by his experience in operationalizing agile content workflows, designing regional social and influencer agency structures, and implementing multi-market partnerships in branded entertainment for a diverse breadth of clients in categories such as entertainment, telco, government, healthcare, tourism, consumer goods, collaborating with brands such as Spotify, Prime Video, SingTel, Singapore Army, Merck MSD, Health Promotion Board, Abbott Nutrition, Singapore Tourism Board, Tourism Australia, Resorts World, Scoot, LEGO, P&G and Caltex.

Priya brings over 15 years of strategic business and marketing experience to her role as Senior Consultant. In her most recent corporate role, she helmed the local office of a global media agency, overseeing global, regional and local clients. Priya’s agency experience spans three networks and several brands. She also has extensive client-side experience through her stints at P&G and Singapore Tourism Board. Priya’s favourite value is curiosity. She loves learning anything about everything and her brain is full of trivia that every so often comes in handy.

Rima joined R3 as senior media consultant in 2011 and is currently based in Jakarta. Rima started her career in media, marketing, and research at leading communication and marketing companies. She has 20 years of media and research experience working with Coca-Cola and Unilever. Her experiences cover the Asia consumer market, with a particular focus on Southeast and North Asia. 

Born in Indonesia, Veronica joined R3 as a Financial Analyst in 2012. She arrived with financial analysis experience in several global MNCs, and supports all fee and audit work at R3. As a native Bahasa speaker, she brings fresh perspective to our SE Asian clients.

Seth is a Senior Financial Consultant at R3, specializing in fee and financial audit-related work. Previously, he served as an Audit Manager at Deloitte & Touche LLP, where he conducted statutory audits for several IPOs, listed companies, global MNCs, and local SMEs. Seth has extensive experience across various industries, with a particular focus on marketing, where he led audits for numerous subsidiaries within a network agency. At R3, Seth has contributed to major projects, providing strategic commercial recommendations across multiple marketing disciplines. He is also passionate about developing interactive dashboards that empower clients to make data-driven decisions.

Shinta joined R3 with over 14 years of experience in consumer insights and marketing. Started my professional career in ACNielsen and spent most of my marketing career working in Coca-Cola where I held various research and marketing roles, in charge of global brand portfolio strategy and management as well as led multiple integrated campaigns. Afterwards, I ran a small enterprise company, specializing on property sales and management while still involved on various research and business development projects of both local and multinational companies.

Lara hails from the Philippines and brings over a decade of media knowledge. Her career began in a local media agency, where she managed accounts for esteemed clients like Johnson & Johnson and Hyundai. She later moved to Singapore and handled regional accounts for Hyundai and HP, and engaged with diverse clients spanning various industries including Abbott, Grab, and Franklin Templeton. At R3, Lara focuses on digital media audits, benchmarking exercises, agency reviews and new business initiatives. Beyond work, she enjoys watching K-dramas and TikTok content.

Syifa started her career in digital marketing, specializing in SEO before widening her spectrum towards biddable campaign optimization and overall digital media strategy planning. She has 10 year’s experience working at media agencies across categories, working with brands like Chevrolet, L’Oréal, Nestlé, XL Axiata, UOB and Samsung. Her campaign experience extends from awareness, conversion, e-commerce to app installation. Syifa has also expanded her professional horizons by managing media in the Malaysia market to deliver audience precision, digital excellence and innovation. C

Brandy embarked on her professional journey at R3 as a Marketing Associate, where she developed robust research acumen and a profound understanding of the agency landscape. In her current role as an Associate Consultant, Brandy is leveraging her research, analytical, and organizational prowess to support consultants through different phases and aspects of projects: from stakeholder interviews to client needs assessments, and from research to project management. She has been primarily focused on Agency Review and Agency Model projects for a diverse clientele spanning the Healthcare, FMCG, QSR, Financial Services, and F&B industries. Notable clients include industry leaders such as Danone, Heineken, McDonald’s, Citi, and Kellanova.

Hazel is an Associate Consultant at R3, supporting local, regional, and global projects. Before joining R3, he worked at an expert network firm where he identified and connected with eligible experts from all walks of life, giving him insight spanning various industries. Hazel joined R3 as a Marketing Specialist and created media content and agency relationship management. He now works closely with R3 consultants on Agency Modeling and Review projects for clients across FMCG, F&B, Fashion, Tourism and B2B, including Unilever, P&G, McDonald’s, Adidas, and Hilton.

Hanae is an Associate Consultant at R3. She graduated from the Environmental Studies programme at Yale-NUS College, and brings experience working in digital marketing. In her spare time, she enjoys running and gardening.

Sherwin started his career as an auditor at a public accountancy firm. He has more than 10 years of work experience in finance in different roles within Tech, Agriculture and Media companies.

Vera started her career interning at KPMG before working at PwC where she was engaged in audit for several companies, including one of Indonesia’s leading cigarette manufacturers. Prior to joining R3, Vera was a Senior Internal Audit Specialist in a trading company. In her spare time, she likes to play badminton, travel, watch movies and television dramas.

Laura completed her bachelor’s degree in Information System Engineering. She previously worked at a strategic brand consultancy company as a Finance Analyst and provided business and finance management consulting to SMEs while pursuing her MBA degree in finance management.

Juan holds a Bachelor’s degree in Mathematics from a leading Indonesian university and has internship experience in consulting and banking, with a focus on data, business analytics, and project management. He is currently advancing his expertise to make a meaningful impact as a data analyst or scientist, bringing recent experience in generative AI projects.

Sam is R3’s Finance Director based in our Singapore office. He was previously an Audit Assistant Manager at PwC where he dealt with a diverse portfolio of clients across Singapore listed entities, and companies within the shipping and construction industry. Before joining R3, Sam was an Assistant Accounts Manager of a Singapore Listed Company.

Amanda is responsible for managing R3’s marketing strategy, partnerships, and operations in Asia Pacific, while also playing a role in advancing our global marketing initiatives. Possessing a decade of experience in marketing and communication, primarily within the Southeast Asia region, she excels at crafting and implementing marketing strategies, forging business growth partnerships, and ensuring effective brand management. Amanda began her career at a word-of-mouth marketing agency based in Shanghai, after which she shifted into in-house marketing and communication positions covering a wide range of industries including B2B, food and beverage, beauty, cosmetics, and trade events. Outside of work, Amanda volunteers with NGOs that support migrant workers, and provide food security for the less fortunate in Singapore.

Zenia joins R3 as APAC Marketing Executive. She is responsible for R3’s regional events and marketing efforts. Having graduated from Singapore Management University with a degree in Business Management, she weaves her creative eye with analytical skills to drive dynamic initiatives. Outside of work, she enjoys yoga, painting, and searching for the best juice spot in every city.

Tasya joins R3 as a Marketing & BD Executive. Prior to her role at R3, she was a marketer at a leading media company in Jakarta, Indonesia. Specializing in marketing communication and partnership development within the B2B industry, she now plays a key role in the development of R3 Indonesia’s marketing initiatives. Outside of work, she enjoys watching movies and discovering hidden-gem and authentic food spots.

Caden is a designer at R3, supporting the team across diverse creative tasks. He assists consultants and in-house marketing in designing effective presentations, creating engaging social media content, revamping websites, and producing animations. Some brands Caden has delivered to include The Coca-Cola Company, L’Oreal, Sony, and Singtel. He is passionate about bridging creativity and functionality in his design and transforming ideas into practical solutions.

Kai Yi is an Accountant at R3. He brings experience in cash flow flow management, cost control and liaison with auditors. He was a Finance Officer in his previous role, handling accounts for three subsidiary companies.

Gloria is based in R3’s Singapore office, and she is primarily responsible for handling payables. Gloria has five years of experience working in multinational companies, across Business Operations, Tax Reporting, Finance, and Accounting. Most recently, she handled business operations and accounts at US-based company, Pacific Star Corporation. During her free time, she enjoys watching movies, exercising, and baking.

Sivani is a junior designer at R3, driving impactful storytelling through data visualisation. Instrumental in delivering high-quality presentations to clients like Mastercard, McDonald’s, GSK, Coke and Sentosa, Sivani also enhances R3’s internal branding with brand-led collaterals. Her design philosophy revolves around shaping meaningful experiences and interactions, be it in the digital realm or the tangible world. She’s passionate about bringing innovation and finesse to every project.

Jeslyn joined R3 in 2007. She has extensive operations experience, having worked with local communications agencies, and helps us drive greater efficiencies and effectiveness in the way we work.

Greg is the Co-founder and Principal at R3, based in our New York office. He established R3 as a globally minded independent marketing consulting firm in 2002, after seeing the need for CMOs to have a trusted advisor and counselor in areas of marketing transformation, effectiveness and efficiency. Prior to establishing R3, Greg held senior executive roles in agencies in the US, Europe, and Asia-Pacific.

Originally from Australia, Greg has helped build a new breed of best practice and measurement tools and processes to help marketers improve performance. The author of three books on marketing, his most recent Global CMO: Best Practice in Best Practice in Marketing Effectiveness & Efficiency Around the World, Greg’s insight and industry knowledge can be found in publications like the Wall Street Journal, New York Times, Financial Times, Business Insider, Advertising Age and Adweek.

Ishan brings over a decade of experience in account management, business growth and client strategy. He is a specialist in optimising the Client/Agency relationship to accelerate business growth, foster innovation, and drive the value of marketing investment. Prior to R3, he held leadership roles at top digital & integrated agencies within WPP in Europe & Asia, working with global, regional and flagship local clients including Danone, Nestle, BP, 3M, Grab and Kellogg’s. He’s passionate about nurturing the next generation in advertising – as a member of the IPA New Business & Marketing Council, he’s worked on improving the pitch process and the implications on agencies & their people, and attracting, retaining and mentoring the best new business talent in the UK.

Andrew Lambert joined R3 with more than twenty years experience in global financial marketing with stints at advertising agencies such as TBWA. Currently based in London, he most recently worked at Visa as Senior Director of Global Brand Marketing. His career has spanned various marketing roles within the financial industry, including directing advertising and promotions in Asia Pacific to overseeing consumer marketing, sponsorships, planning and operations.

With an extensive track record as both agency and client lead for multiple blue-chip brands including Johnson & Johnson, IBM, Samsung, Cisco, Pfizer and Unilever, Kate has a wealth of experience as a leader in media management, marketing communication and digital transformation. Her 30+ years experience has been based in London, Tokyo, Hong Kong and Istanbul, working globally, regionally and locally. She is noted for cutting through complexity; her signature strength is developing strategies and solutions by building right partnerships to complement internal structure/talent and leading through passion, influence and capability building.

Jeremy is R3’s Media Leader based in London. He brings over twenty years of experience and an MSc degree in media planning to his current role at R3. Jeremy offers a unique perspective on Asia’s media, having worked in Australia, Malaysia, Taiwan, Hong Kong and finally, mainland China. He has also led teams on Coca-Cola, P&G and Unilever. Jeremy works on a diverse range of media related projects for R3.