Helping Coca-Cola Become More Integrated
20 March, 2021
Client Objectives Coca-Cola wanted to optimize their investments as long-standing corporate sponsors of the Olympics and World Cup. They wanted to develop a competitive ...
Brand: Coca-Cola
Driving CPG Growth Post COVID
11 March, 2021
Consumer packaged goods (CPG) companies have experienced dynamic change, with U.S. spend in this market increasing 19% during the pandemic and remaining elevated as a ...
Ready Player One: How eSports Will Eat Sports
12 December, 2018
Esports refers to competitive video gaming, where teams or individuals play against each other in games such as EA’s FIFA series or Valve Corporation’s ...
