CMO Outlook, a biannual initiative by R3 and Campaign that aims to give leading marketers an edge in a highly competitive and fragmented market by tracking available opportunities and identifying gaps in overall strategy. Our study goes beyond past budgets, and focuses on future-facing challenges and the CMO’s next move. The desired outcome is to provide a regular assessment and deeper understanding of the needs of CMOs which will enable their decision-making process.
The survey is open to senior marketers (CMO, Directors, Heads, Vice Presidents), and full results are only available to participants. Selected survey results will also be available to premium subscribers of Campaign and Campaign Asia.