CMO OUTLOOK

CMO Outlook, a biannual initiative by R3 and Campaign that aims to give leading marketers an edge in a highly competitive and fragmented market by tracking available opportunities and identifying gaps in overall strategy. Our study goes beyond past budgets, and focuses on future-facing challenges and the CMO’s next move. The desired outcome is to provide a regular assessment and deeper understanding of the needs of CMOs which will enable their decision-making process.

The survey is open to senior marketers (CMO, Directors, Heads, Vice Presidents), and full results are only available to participants. Selected survey results will also be available to premium subscribers of Campaign and Campaign Asia.

Our 2022 survey is now open.

Get Started!

Companies represented in CMO Outlook include:

Abbott
Accor Hotels
Adidas
AIA
AIG
Air Asia
AkzoNobel
Amazon
Barilla
BNP Paribas
British Gas
BAT
Bupa

Canon
Citroen
CNN International
Coca-Cola
Daimler
Dairy Farm
DBS
DFS
Diesel
Direct Line Group
Dole
Domino’s Pizza
Electrolux

Facebook
Fonterra
Fuji Xerox
FWD
Google
Gojek
Grab
HP
HSBC
Intel
Jaguar Land Rover
Johnson & Johnson

Kao
Kia Motors
Kimberly-Clark
Kraft Heinz
LinkedIn
Marriott
Marina Bay Sands
Mastercard
McDonald’s
Mead Johnson
Moët Hennessy
Nestlé
Procter & Gamble

Reckitt
Samsung
Santandar
SAP
Shiseido
Singapore Airlines
Singtel
Skoda
Spotify
Standard Chartered
Subway
Suntory

Taco Bell
Tata Capital
Tourism Australia
UOB
Under Armour
Unicharm
Unilever
Visa
Volkswagen
Warner Media
Wrigley
Yum!
Zespri