Digital Media Grows by 23% as Mobile Leads China Media Inflation in 2021
Jan, 2021
Digital advertising revenue grew by almost 23% in 2020, making short video, e-commerce, and social media the platforms most in demand by Chinese marketers. ...
THE SOURCE 2022
“The Source” is a practical resource for clients and agencies seeking to learn about the latest relationship trends as well as the top agencies in China.
This 500+-page agency guidebook contains profiles of more than 150 top multi-national and local agencies in China. It is delivered to 400 decision-makers of leading brands, and is considered the most up-to-date platform for agencies to promote themselves.
Features
- Topline findings from R3’s 2020 China Agency Scope Study
- Over 150 of the top Creative, Media, Digital, PR and Marketing Services agencies in China
- Access to a comprehensive online directory
How to Access The Source
- Purchase a copy of The Source “Golden Book”
- Participate in R3’s China Agency Scope Survey and receive a complimentary copy of The Source “Golden Book”
- Profile your agency in The Source and receive a complimentary copy of The Source “Golden Book”
To subscribe to The Source or purchase a copy, please use the form provided.
R3 China Celebrity Index, July 2020
Aug, 2020
With summer break coming to an end, will the buzz generated during this period start to fade? Summer break is usually a peak time for ...
68% of China Marketers Seek Specialized Agencies to Meet the Complex Demands of Digital Media
Mar, 2020
March 2020, Shanghai – According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and ...
How China’s Agencies Are Coming Back After the Pandemic and Returning to Work
Mar, 2020
Agency holding companies including WPP, Publicis, IPG and Omnicom are either mandating or at least strongly encouraging employees to work remotely in impacted areas. Omnicom ...
R3 Celebrity Index: Will Actress Yang Zi’s Onscreen Popularity Translate to Commercial Success?
Dec, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
R3 Celebrity Index: All Eyes On 18-Year-Old Power Star Jackson Yee
Nov, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
R3 Celebrity Index: Estée Lauder Taps Hot Celebs, Makes Singles Day Record
Oct, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
R3 Celebrity Index: Latest Little Fresh Meat You Need to Know – August Celebrity Ranking
Sep, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
R3 Celebrity Index: The New Brand Ambassadors to Look Out For
Aug, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
R3 Celebrity Index: Versace’s New China Face Tops June Celebrity List
Jul, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
R3 Celebrity Index: What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says About Public Persona in China
Jun, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
R3 Celebrity Index: Cai Xukun and Yang Mi Remain the Top Celebrities in China in April
May, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. ...
R3 Celebrity Index: Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out
Apr, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. ...
6 Growing Trends In Influencer Marketing
Feb, 2019
Sophisticated methods of program sponsorships and celebrity endorsements Leveraging engagement and activity through online platform brand building The continuous building of "Wang Hong" DNA Cross-brand ...
New Index Measures Celebrity & TV Sponsorship Effectiveness in China
Nov, 2018
Chinese marketers are at the forefront of the influencer marketing trend. When it comes to attracting young consumers in the digital space, brands increasingly leverage ...
Chinese Marketers Embrace Celebrity KOLs and Sponsorships
Aug, 2018
In R3's most recent EnSpire report, several common themes emerged across sectors in the Chinese digital marketing space. Perhaps the biggest trends were that brands ...
Brands Targeting Affluent Female Consumers in China
Jul, 2018
A recent study released by Kantar and Tmall revealed that Chinese women have more spending power than ever before, and are more likely than ever to invest ...
A New Type of E-Commerce Arises in China
May, 2018
In China, e-commerce is shifting into a new phase that be described as "entertain-merce." As e-commerce platforms get a better hold of consumer data, they have been ...
Brands Focusing on Storytelling in China
Mar, 2018
Brands in China are increasingly focusing on storytelling as a key approach to building emotional connections with their consumers, according to R3's most recent EnSpire ...
Chinese Agency Rosters Shrinking, More Going Local: R3
Feb, 2018
Chinese marketers are working with fewer agencies, and more are leaning toward those with integrated offerings, according to a new study from R3 with Scopen. ...
