Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here.

CelebritiesPinyinEn Name
肖战Xiao ZhanSean Xiao
杨紫Yang ZiAndy Yang
李现Li XianXian Li
王一博Wang YiboYibo Wang
杨幂Yang MiMini Yang
蔡徐坤Cai XukunKun Cai
王俊凯Wang JunkaiKarry Wang
易烊千玺Yi YangqianxiJackson Yi
吴亦凡Wu YifanChris Wu
朱一龙Zhu YilongYilong Zhu
鹿晗Lu HanHan Lu
邓伦Deng LunAllen Deng
迪丽热巴DilirebaDilraba
王源Wang YuanRoy Wang
薛之谦Xue ZhiqianJoker Xue
张艺兴Zhang YixingLay Zhang
张杰Zhang JieJason Zhang
杨洋Yang YangYang Yang
杨超越Yang ChaoyueChaoyue Yang
李易峰Li YifengEvan Li

Methodology

The following ranking of the 20 top celebrity influencers in August is calculated by using data from Weibo’s Fan Base (calculating Activity, Adorable, and Social Influence Indexes), Toutiao, Baidu, and WeChat.

Weibo assumes the most weight, as it’s the platform where fan engagement can be traced. The Baidu, Toutiao, and Wechat indexes are more based on search behavior. The data from Weibo helps indicate the commercial value of each celebrity, especially for the Adorable Index where fans actually use a pay function to express their admiration for a celebrity.

  • Activity Index: The Activity Index counts the number of interactions on Weibo, which is a statistical indicator of interactions (including forwarding, commenting, likes, replying to comments, and comment likes on Weibo) generated by the content posted by the star over the past 30 days (including posts and comments).
  • Adorable Index: This refers to the fans’ contribution to the celebrity. Weibo has a mechanism where fans can contribute their admiration to the celebrity by giving virtual flowers which aren’t free. The adorable index is generated from the number of flowers the celebrity receives monthly.
  • Social Influence Index: There’s a large number of users publishing microblogs daily that mention celebrities. These microblogs are read by other users, and the number of readings reflects the recent popularity of a celebrity. In addition, a large number of users search for celebrities on Weibo every day, and the search volume generated also reflects the recent popularity of those celebrities. This data adds up to the social influence index of the celebrity.
Learn more about Effective Celebrity & KOL Partnerships