Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here.
| Celebrities | Pinyin | En Name |
|---|---|---|
| 肖战 | Xiao Zhan | Sean Xiao |
| 杨紫 | Yang Zi | Andy Yang |
| 王一博 | Wang Yibo | Yibo Wang |
| 杨幂 | Yang Mi | Mini Yang |
| 李现 | Li Xian | Xian Li |
| 王俊凯 | Wang Junkai | Karry Wang |
| 蔡徐坤 | Cai Xukun | Kun Cai |
| 朱一龙 | Zhu Yilong | Yilong Zhu |
| 吴亦凡 | Wu Yifan | Chris Wu |
| 胡歌 | Hu Ge | Ge Hu |
| 易烊千玺 | Yi Yangqianxi | Jackson Yi |
| 王源 | Wang Yuan | Roy Wang |
| 迪丽热巴 | Dilireba | Dilraba |
| 李易峰 | Li Yifeng | Evan Li |
| 邓伦 | Deng Lun | Allen Deng |
| 张艺兴 | Zhang Yixing | Lay Zhang |
| 鹿晗 | Lu Han | Han Lu |
| 杨洋 | Yang Yang | Yang Yang |
| 黄明昊 | Huang Minghao | Justin Huang |
| 罗云熙 | Luo Yunxi | Leo Luo |
Methodology
The following ranking of the 20 top celebrity influencers in August is calculated by using data from Weibo’s Fan Base (calculating Activity, Adorable, and Social Influence Indexes), Toutiao, Baidu, and WeChat.
Weibo assumes the most weight, as it’s the platform where fan engagement can be traced. The Baidu, Toutiao, and Wechat indexes are more based on search behavior. The data from Weibo helps indicate the commercial value of each celebrity, especially for the Adorable Index where fans actually use a pay function to express their admiration for a celebrity.
- Activity Index: The Activity Index counts the number of interactions on Weibo, which is a statistical indicator of interactions (including forwarding, commenting, likes, replying to comments, and comment likes on Weibo) generated by the content posted by the star over the past 30 days (including posts and comments).
- Adorable Index: This refers to the fans’ contribution to the celebrity. Weibo has a mechanism where fans can contribute their admiration to the celebrity by giving virtual flowers which aren’t free. The adorable index is generated from the number of flowers the celebrity receives monthly.
- Social Influence Index: There’s a large number of users publishing microblogs daily that mention celebrities. These microblogs are read by other users, and the number of readings reflects the recent popularity of a celebrity. In addition, a large number of users search for celebrities on Weibo every day, and the search volume generated also reflects the recent popularity of those celebrities. This data adds up to the social influence index of the celebrity.
