Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here.

CelebritiesPinyinEn Name
杨紫Yang ZiAndy Yang
李现Li XianXian Li
白宇Bai YuWhite Bai
杨幂Yang MiMini Yang
蔡徐坤Cai XukunKun Cai
肖战Xiao ZhanSean Xiao
刘宇宁Liu YuningYuning Liu
邓伦Deng LunAllen Deng
王源Wang YuanRoy Wang
易烊千玺Yi YangqianxiJackson Yi
朱一龙Zhu YilongYilong Zhu
ANGELABABYAngelababyAngelababy
王一博Wang YiboYibo Wang
杨洋Yang YangYang Yang
李汶翰Li WenhanWenhan Li
迪丽热巴DilirebaDilraba
王俊凯Wang JunkaiKarry Wang
张艺兴Zhang YixingLay Zhang
罗云熙Luo YunxiLeo Luo
赵磊Zhao LeiLei Zhao

Methodology

The following ranking of the 20 top celebrity influencers in July is calculated by using data from Weibo’s Fan Base (calculating Activity, Adorable, and Social Influence Indexes), Toutiao, Baidu, and WeChat.

Weibo assumes the most weight, as it’s the platform where fan engagement can be traced. The Baidu, Toutiao, and Wechat indexes are more based on search behavior. The data from Weibo helps indicate the commercial value of each celebrity, especially for the Adorable Index where fans actually use a pay function to express their admiration for a celebrity.

  • Activity Index: The Activity Index counts the number of interactions on Weibo, which is a statistical indicator of interactions (including forwarding, commenting, likes, replying to comments, and comment likes on Weibo) generated by the content posted by the star over the past 30 days (including posts and comments).
  • Adorable Index: This refers to the fans’ contribution to the celebrity. Weibo has a mechanism where fans can contribute their admiration to the celebrity by giving virtual flowers which aren’t free. The adorable index is generated from the number of flowers the celebrity receives monthly.
  • Social Influence Index: There’s a large number of users publishing microblogs daily that mention celebrities. These microblogs are read by other users, and the number of readings reflects the recent popularity of a celebrity. In addition, a large number of users search for celebrities on Weibo every day, and the search volume generated also reflects the recent popularity of those celebrities. This data adds up to the social influence index of the celebrity.

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