#Procurement can be a marketer's most valued in-house resource http://ow.ly/e2Sa30rCFZD #study @R3WW

@R3WW @gregpaull @BusinessInsider Paull is the co-author of “Global CMO,” a playbook for building a modern marketing organization straight from the CMOs themselves. https://www.amplifypublishing.com/product/global-cmo/

#AmplifyAuthor and founder of @R3WW @gregpaull spoke to @BusinessInsider about why we should expect renewed activity from industries like travel and tourism, which are expected to take off after being hit hard by the pandemic.

https://www.businessinsider.com/biggest-advertising-accounts-up-for-grabs-right-now-2021-2

Topsy-turvy table: The first @R3WW APAC New Business League ranking for the year has some surprising members (because the totals reset each year). https://buff.ly/38F1iL1

Goh’s “Global CMO” is a playbook for building a modern marketing organization straight from the CMOs themselves. http://bit.ly/3nfyr4G

#AmplifyAuthor and co-founder of @R3WW @ShufenGoh_ weighed in on the trend of clients choosing not to disclose budgets during initial conversations with agencies in @MarketingEds.

https://www.marketing-interactive.com/analysis-be-upfront-how-you-pitch-is-a-reflection-of-your-brand

Ahead of WPP earnings call, it's worth noting how much larger the network is than rivals in terms of revenue and new business wins (~1950 to ~1260 for Dentsu, ~950 for Omnicom) via @R3WW

#NewBusiness: @R3WW has released the 10 biggest #business wins for #creative & #media agencies in the #AsiaPacific from December last year. @Digitas, @DDB_Worldwide (PH), and @Ogilvy topped the list.

https://www.adobomagazine.com/global-news/new-business-digitas-and-starcom-top-r3-asia-pacific-rankings-ogilvy-dominates-last-month-of-2020/

#adobomagazine #thewordoncreativity