Boutique creative hotshops, with their nimble structures and specialized expertise, offer marketers unique value propositions. Their agility, customized approach, creative prowess, cost efficiency, collaborative ethos, and entrepreneurial mindset collectively position them as ideal partners for culturally responsive work. They are great for innovation and testing new ways of thinking about what creative can do.
To better understand the work that this breed of agencies is producing, R3 assessed more than 200 global agencies and hidden gems. The scope of our study covered:
- Key markets in America, Europe and Asia
- Award-winning work in key categories such as Tech, Beauty, CPG and more
- Traditional, Cult, New Age brands
- Integrated, omnichannel, digital experience campaigns; on-ground activations; platform-fit content
