Understanding influencer types is vital for marketers as it allows for strategic campaign planning.
Influencers come in various sizes and specialties, each offering distinct advantages depending on marketing needs. A carefully selected influencer mix is essential for creating a well-rounded marketing campaign that resonates with target audiences, builds trust, maximizes ROI, and mitigates risks.
Marketers often stumble in crafting the ideal influencer mix due to several challenges, for example:
- Overemphasis on follower count without considering engagement or authenticity
- Understanding how to activate influencers across the marketing funnel
In this report we review the different types of influencers and where their contributions are most impactful. We also look at some fundamental principles on how to create the right mix of influencers for a campaign, and explore some case studies.
This R3 report explores:
- Types of influencers and their impact across the marketing funnel
- Principles of creating the right mix of influencers
- Case studies on brands who take a strategic approach to planning their influencer mix
