Media cost savings guarantees are a standard feature in an agency review and contract negotiation process. It is crucial that marketers navigate the review and contract negotiation stage wisely to set themselves up for success and keep agencies accountable to delivering on promised media cost savings down the line.

This R3 report:
  • defines what media cost savings are, and identify different sources of these
  • fact checks common misconceptions related to agencies and media savings
  • provides best practice recommendations to set up an effective process from the moment the RFP is implemented