travel industry. Several airlines are seeking new partners – AirAsia recently named BPN as their global media AOR, while Emirates named Publicis as their creative agency for South East Agency. Singapore Airlines is also looking for creative, digital and media partners around the world in an R3-led review. In addition to airlines, Amtrak recently named Y&R (now VMLY&R) as their US creative agency, and the Bahamas resort Atlantis, Paradise Island named Saatchi & Saatchi New York as their digital AOR. Outside of travel and hospitality, other notable accounts in review include Daimler AG and American Express’ global media business, as well as two R3-led reviews for Coty’s creative business in China, and LifeStyles’ creative and media business in the US.
US$300m
Consultant
None
Incumbent
Grey
Participating Agencies
Undisclosed
WPP group of agencies
WINNER
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Saatchi New York
WINNER
US$50m
Consultant
None
Incumbent
Undisclosed
Participating Agencies
Undisclosed
Madras Global
WINNER