Articles
Global New Business Reviews Increase by 53.5% in 2021
3 February, 2022
New business reviews bounced back globally in 2021, increasing by 53.5% on the back of major creative and media reviews from clients like Coca-Cola, ...
Insights Articles
Articles
R3 Global New Business League 2021
31 January, 2022
Campaign US - It wasn’t just a COVID fever dream: The volume of global new business pitches increased significantly in 2021 as clients sought ...
Articles
Taking a Left-Brain View to Pitch Principles
27 January, 2022
By Shufen Goh, Co-founder & Principal, R3 - There are no winners in a poorly managed pitch. Whenever I hear stories of one from ...
Articles
Will There Be Enough Talent to Build the Metaverse?
21 January, 2022
The Drum - No longer just a virtual stomping ground for gamers, the metaverse world is set to go mainstream this year. But despite recruitment ...
Articles
What Should Brands Do When the Talent Crisis Impacts Their Agency’s Performance?
20 January, 2022
By Greg Paull, Co-founder & Principal, R3 - It has been reported that the grab for talent has resulted in agencies being outbid by up ...
Articles
China’s Digital Advertising Revenue Increases 22% in 2021, with Mobile, OTV and OTT Driving Media Costs in 2022
23 December, 2021
Digital advertising revenue in China is estimated to increase by 22% in 2021, according to independent marketing consultancy R3. The company’s eleventh China Media ...
Articles
How Brands Are Failing to Connect With Millennial Mothers
23 November, 2021
Campaign Asia - As gender roles become more fluid in Asia, so have parenting roles. Women with children are more likely to share equal ...
Articles
C-suite Talk: How Marketers Can Avoid Getting Sidelined in 2022
5 November, 2021
Marketing Interactive - The upcoming year will be an important transitional year for CMOs, as they are required to go beyond just knowing about ...
Articles
From Culture to Contracts: Committing to Diversity & Inclusion In Marketing
3 November, 2021
By Shufen Goh, Principal & Co-founder, R3 - As professionals working in Southeast Asia's multicultural region, we walk a line between respect for tradition ...
Articles
Brands in South East Asia Do Not Ask for Diverse & Inclusive Ads, Agencies Reveal
26 October, 2021
The Drum - Advertising agencies in South East Asia have revealed they never see specifications for diversity in client briefs even though there is ...
Articles
Teeing Up Your Brand for Sports Sponsorship
16 September, 2021
If a brand wants a fast way to reach their audience, sports cuts across culture, language and politics. When you throw in the potential ...
Articles
Is A Lack of Exposure Around Paralympians Holding Back Marketing Efforts?
7 September, 2021
Marketing Interactive - The Tokyo 2020 Paralympic Games wrapped up on 5 September in a colourful closing ceremony to signify unity and diversity. The games ...
Articles
How Will Marketers Adapt to China’s Video-Game Restrictions for Kids?
31 August, 2021
Campaign Asia - China is limiting the time minors can play video games to three hours per week—a strict new regulation that is expected ...
Articles
How Agency Holding Groups Could Sustain Newfound Momentum in H2
2 August, 2021
Marketing Dive - After years of struggling with returning to growth and the encroachment of management consultancies on their business, agencies appear to have ...
Articles
NFTs Remain Technology in Search of Clear Brand Strategy. Can Agencies Bridge the Gap?
19 July, 2021
Marketing Dive - While nonfungible tokens (NFTs) — unreplicable digital assets certified by blockchain technology — remain a controversial topic, agencies are nevertheless starting to ...
Articles
Alibaba and Tencent Begin Fintech Collaboration: Will Western Tech Giants Join Them?
16 July, 2021
The Drum - Two of the largest Chinese tech platforms, Alibaba and Tencent, are looking at how they can integrate their walled gardens to ...
Articles
Stop Thinking of Your Supplier Diversity Programmes as Just Another PR Exercise
15 July, 2021
Marketing Interactive - Supplier diversity programs have become familiar components of overall business thanks to heightened awareness around the benefits and advantages of developing more ...
Articles
56% of APAC Marketers Believe They Can Do Better In Environmental, Social & Corporate Governance
6 July, 2021
In the latest R3 and Campaign CMO Outlook study, 56% of senior marketers in APAC said their companies “could do better” regarding Environmental, Social ...
Articles
Indonesia’s Growth In OTT Streaming Sparks Solutions and New Challenges for Marketers
5 July, 2021
This article was written by Anne Ridwan, Country Director, R3 Indonesia. Crises don’t change technology trends so much as they accelerate them. With 66 ...
Articles
What Does Gojek & Tokopedia’s Merger Mean for E-Commerce in Indonesia?
8 June, 2021
This insight is by Anne Ridwan, Country Director, R3 Indonesia What does the Gojek and Tokopedia merger mean for the e-commerce industry in Indonesia? ...
