The Future of OTT Advertising
4 September, 2020
In APAC, TV view time has fallen behind. Audiences now spend almost two hours on online video platforms daily – a 39% increase over ...
Location: Asia Pacific
Analysis: Are Clients Valuing Social Media Agency’s Work Right?
1 September, 2020
This article first appeared in Marketing Interactive. In a conversation with Marketing, R3’s founder Shu Fen Goh said it is important to distinguish between an ...
WEBINAR3 Series Delivers Insight on Media Rebates to Martech Stacks
31 August, 2020
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency.
CMO Outlook: Building Trust to Build Effectiveness
5 June, 2020
This article is by Shufen Goh, Co-founder & Principal at R3. When we started CMO Outlook in partnership with Campaign, the intent was to support ...
Getting Marketing Structure Right in High-growth Markets
20 April, 2020
China and Southeast Asian markets are major opportunities for growth, but the speed of change is a challenge to marketers whose current ways of working ...
R3 Asia Pacific Family Tree 2020
25 March, 2020
R3's annual Asia-Pacific Family Tree provides a broad overview of the regional agency ecosystem. All revenue is estimated based on FY2019 company reports, open ...
Pitches Going Virtual: Can You Still Ace the Chemistry Test?
17 March, 2020
Amidst the widespread COVID-19 outbreak, companies across the globe are adopting a ‘work from home’ approach as part of precautionary and social distancing measures during ...
NTUC FairPrice Calls for Creative Pitch
26 November, 2019
Singapore supermarket chain NTUC FairPrice is in the midst of calling for a closed door creative pitch. Marketing understands that the pitch will be handled ...
Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s
31 October, 2019
Welcome to the latest Pitch Report. Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis ...
Growing Marketing Technology Expertise in Asia Pacific
18 September, 2019
As the understanding of what technology can do has been widely accepted and acknowledged, the conversation in our industry has evolved beyond the “what” to focus very much on the “how.”
Closing The Loop On The “Lost Mile” Of Marketing
22 August, 2019
One of the most interesting insights we have gathered from the data collected from the CMO Outlook survey we conducted in partnership with Campaign Asia ...
R3 Partners with Campaign to Provide Business Intelligence to Asia-Pacific’s Marketing Decision-Makers
12 June, 2019
R3 and Campaign Asia-Pacific partner to launch CMO Outlook, a forecasting business intelligence network informed by senior marketing decision-makers in the region. Each participant in ...
Product Placement & Destination Marketing at Mumbrella Travel Summit
7 May, 2019
R3's Elfrida Szeto moderated a discussion titled ‘Product Placement and Destination Marketing: The Crazy Rich Asians Bounce for Singapore' at Mumbrella Asia's Travel Marketing Summit.
SUTD Calls for Integrated Pitch
30 April, 2019
Singapore University of Technology and Design (SUTD) is on the hunt for a full-service integrated agency or a consortium of agencies to fulfil duties comprising ...
R3 Builds Its Senior Team with Two Promotions
22 April, 2019
April 2019 – R3 builds its senior team with the promotion of Jenny Ong and Thuy-My Nguyen to senior consultants. “As a company, we’ve embarked on projects that have ...
Greg Paull on Auditing Organizational Marketing Activities at IIA Australia’s Annual Conference
30 March, 2019
Greg Paull, Co-founder and Principal of R3, presented at the Institute of Internal Auditors (Australia) Conference which was held from 24th to 27th of March ...
Campaign360: The Finance & Marketing Therapy Session
22 March, 2019
R3 Co-founder & Principal, Shufen Goh participated in a panel discussing the relationship between marketing and finance at Campaign360,
R3 Asia Pacific Family Tree 2019
21 March, 2019
R3's annual Asia Pacific agency family tree estimates revenue based on FY2018 company reports, open source data and R3 research insights. Japanese agencies are ...
Is 7% Good Enough?
21 March, 2019
By Shufen Goh Principal & Co-Founder of R3 A topic discussed at the recent World Economic Forum was the reluctance of male executives to mentor ...
6 Growing Trends In Influencer Marketing
1 February, 2019
Sophisticated methods of program sponsorships and celebrity endorsements Leveraging engagement and activity through online platform brand building The continuous building of "Wang Hong" DNA Cross-brand ...
