China Agency Scope 2024
27 March, 2024
The R3-SCOPEN 2024 AGENCY SCOPE Study is the 10th edition of a study that is conducted across 11 markets (Spain, Portugal, United Kingdom, Argentina, ...
Location: China
2024 China Media Inflation Report
27 November, 2023
R3's 2024 China Media Inflation Trends Report covers 2022/2023 actual inflation and 2024 inflation forecasts. This report mainly focuses on the overall media inflation ...
China’s Digital Advertising Revenue Grows 15.5% in 2023, With Digital Display & OOH Driving Media Costs in 2024
23 November, 2023
Total advertising revenue growth in China is expected to reach 8.2% in 2023, with digital outpacing all other media formats, growing 15.5% year-on-year, according ...
2023 China PR Agency Scope
16 March, 2023
Public relations teams in China are experiencing greater synergies with internal marketing departments as a result of increased public opinion and social discourse on ...
Brand Owned Shopping Festivals & CSR Communication Shape Content Marketing Trends in China
6 January, 2023
With 1.4 billion digital-first consumers, China’s mobile-savvy population has often signaled the future direction of global digital, social, and e-commerce marketing. However, pandemic-related restrictions in ...
Martech Maturity in China: Models & Solutions
5 October, 2022
Brands have gone through stages of digital transformation; from adopting online marketing technology and investing in social media, to integrating online and offline sales. ...
China Brands Beyond Borders
22 September, 2022
The global success of Chinese brands comes with increased quality of Chinese products, a constant drive to improve and innovate, and novel marketing strategies ...
China’s PIPL & Its Impact on Marketing
9 June, 2022
China’s Personal Information Protection Law (PIPL) is a direct call for marketers and brands to implement first-party data strategies that are compliant with new ...
Private Label Strategies in China
12 May, 2022
The private label market in China shows great potential for development. Though uptake has been slow in recent years compared to North America and ...
What’s the Fuss About Private-Traffic Marketing in China?
19 April, 2022
Campaign China - Private traffic has been a buzzword for marketing in China for several years. Compared with 'public traffic' where consumer data is ...
China Agency Scope 2022
17 April, 2022
The R3-SCOPEN 2022 AGENCY SCOPE Study is the 9th edition of a study that is conducted across 11 markets (Spain, Portugal, United Kingdom, Argentina, ...
68.8% of China Marketers Name e-Commerce As a Key Scope Work
14 March, 2022
According to the ninth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s platform economy is reshaping agency partnerships. 81.7% of China’s marketers interviewed ...
2022 China Agency Family Tree
13 February, 2022
R3’s China Agency Family Tree is a snapshot of China's marketing agency ecosystem. It includes leading holding companies, consultancies and independent agencies. To receive ...
China’s Digital Advertising Revenue Increases 22% in 2021, with Mobile, OTV and OTT Driving Media Costs in 2022
23 December, 2021
Digital advertising revenue in China is estimated to increase by 22% in 2021, according to independent marketing consultancy R3. The company’s eleventh China Media ...
R3 Ranked the #1 Marketing Consultancy in China & Southeast Asia
30 November, 2021
Global marketing consultancy, R3, has been ranked the #1 marketing consultancy in China and Southeast Asia in an independent report released by the investment ...
Leveraging China’s Network Effect in Automotive Marketing
28 October, 2021
China’s automotive market is recovering, but not without bumps in the road. Chip shortages have slowed the pace of manufacturing, and many see the ...
CRM & The Importance of Private Traffic
8 October, 2021
While China has been steps ahead in many areas of marketing (i.e., social, mobile, O2O, payments), Customer Relationship Management (CRM) and the use of ...
How Will Marketers Adapt to China’s Video-Game Restrictions for Kids?
31 August, 2021
Campaign Asia - China is limiting the time minors can play video games to three hours per week—a strict new regulation that is expected ...
Alibaba and Tencent Begin Fintech Collaboration: Will Western Tech Giants Join Them?
16 July, 2021
The Drum - Two of the largest Chinese tech platforms, Alibaba and Tencent, are looking at how they can integrate their walled gardens to ...
R3 & SCOPEN’s agencyScope China Survey Looks to Uncover Trends Shaping China’s Post-Pandemic Agency Landscape
18 June, 2021
R3 and SCOPEN’s latest agencyScope China survey aims to uncover the changes that have taken place in China’s post-pandemic agency landscape through collected data and interviews with people across the industry.
