China Luxury, Beauty and Fashion Insights
29 August, 2016
This report looks at more than 400 KOL’s in China, for the first time, in a highly quantitative way using deep analysis of Mentions, ...
Location: China
Sports Companies In Review
27 August, 2016
This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...
Dior & Gucci winning the KOL game in China: R3
24 August, 2016
Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies. ...
Proximity China Wins Lucrative Social and Digital Account for Adidas After Competitive Pitch
18 August, 2016
Proximity China has won the lucrative digital and social account for Adidas China from VML after an exhaustive pitch. The agency, part of BBDO Worldwide, ...
Telecom, Tech Leaders in Review
27 July, 2016
This month saw one of the US’s largest advertisers,AT&T, review their Creative and Media in a major initiative, feeling ongoing pressure from Verizon,T-Mobile and ...
Data: China’s Advertiser-Agency Relationships.
22 July, 2016
Reflecting the ongoing global debate on agency rebates and media buying mark-ups, we take a renewed look at the sixth wave of R3 and SCOPEN’s ...
R3 Invests in China Consumer Analytics Specialist Bomoda
11 July, 2016
SHANGHAI - R3 has invested in Bomoda, a data-analytics company focused exclusively on the Chinese consumer. Bomoda, which has operations in New York and Shanghai, specializes ...
More Media Accounts in Review
28 June, 2016
One year on from the so-called “Mediapalooza”, there’s still almost half of the marketers in this month’s report on the lookout for new Media ...
McDonald’s, Digital in Review
28 May, 2016
It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month ...
R3 Scopen China Agency Scope 2016
23 May, 2016
Our 2016 Survey comprises marketing leaders responsible for: marketing, communications, and advertising in China. Each respondent’s company must be currently working with at least ...
Auto Leaders Seek New Agencies
28 April, 2016
In this month’s Pitch Report, Jeep, Alfa Romeo, Infiniti and Nissan are all seeking new agency partners in different parts of the world, as the automotive sector continues to prove ...
China CMOs Demand Measurement With the Rise of Ad Tech
23 April, 2016
Offline and Online linked measurement still an issueManagement pressure on CMO’s to drive revenue from digitalVendor and Agency quality still an issue January 2016, Shanghai ...
China Marketers Demanding More Digital, Integration Support From Agency Partners
6 April, 2016
R3 and SCOPEN Biennial Study Shows Marketing Industry is Stabilizing and Consolidating in China. Sabrina Lee, Managing Director of R3 China March 2016, Shanghai – ...
China Marketers Demanding More Integration Capabilities From Agencies: R3
6 April, 2016
SHANGHAI - China's marketers are demanding more integration capabilities from their agency partners, according to the sixth wave of R3 and SCOPEN’s biennial Agency Scope study. ...
Will 2016 Be the Year of “Roster-Palooza”?
28 February, 2016
With the mediapalooza of 2015 behind us, perhaps 2016 will be the year of the expanding creative roster – with more and more creative agencies competing ...
Apple Seeks Out New Digital Solutions
28 January, 2016
This month, Apple added two new agencies to their digital roster, bringing on Omnicom’s Critical Mass and Brooklyn based Work & Co globally. Work & Co was recently featured in ...
Gucci, Armani Lead Luxury Menswear Brand Awareness, Perception in China
24 January, 2016
This month, we narrow in on the luxury sector, which is recovering from some tough declines in past years. In our most recent wave, we analyzed ...
