Lifang joined R3 in 2017 as a Senior Consultant. In her previous position as a Planning Partner with Mindshare, she managed a traditional and digital media planning team for one of the largest FMCG clients in China. With over 10 years of experience working with both major local and international clients, Lifang brings in-depth expertise in strategic media planning, brand entertainment, and media team performance management. She spent two years in England earning her MBA. Outside of work, Lifang enjoys traveling and spending time outdoors.