Lifang joined R3 in 2017 in the role of Senior Consultant. In her previous position as planning partner with Mindshare, Lifang managed a traditional and digital media planning team for one of the biggest FMCG clients in China. With over 10 years’ experience working with both major local and international clients, Lifang brings in-depth experience in strategic media planning, brand entertainment and managing media team performance. She spent two years in England earning her MBA. Outside of work, Lifang enjoys traveling and spending time outside.