Cesar started working for Grupo Consultores (now SCOPEN) in 1993, where he developed the Research Department of the company. He became responsible for the agencyScope, mediaScope, salaryScope, trendScore, digitalScope, productionScope and prScope across more than 20 markets. SCOPEN analyzes and monitors more than 8,000 advertiser-agency relationships worldwide and collaborates with the evolution and growth of more than 250 global brands. R3 and SCOPEN have partnered on the biennial Agency Scope project in China since 2006.