Raj is an experienced content lead with 16 years of experience in creative, media, and production roles. As a key member of the R3 team, his focus lies in the integration of content, media, production, and technology to help brands drive innovation and achieve business objectives. Raj’s commitment to push boundaries and drive cutting-edge content solutions for his clients, is demonstrated by his experience in operationalizing agile content workflows, designing regional social and influencer agency structures, and implementing multi-market partnerships in branded entertainment for a diverse breadth of clients in categories such as entertainment, telco, government, healthcare, tourism, consumer goods, collaborating with brands such as Spotify, Prime Video, SingTel, Singapore Army, Merck MSD, Health Promotion Board, Abbott Nutrition, Singapore Tourism Board, Tourism Australia, Resorts World, Scoot, LEGO, P&G and Caltex.