Born in South Africa, Rykie has spent almost twenty years in Namibia and Mozambique working with local media owners in TV, Radio, Print and Digital/Social. She worked as the Country Affiliate Manager for the Southern Africa region for TV Africa, a network that broadcasts into 34 African countries in French, Portuguese, and English. For the last 18 years, Rykie has run her own consultancy business during which she consulted to Samsung, GSK, Barclays/ABSA, and other retail brands, overseeing strategies, execution, and media spend in the Africa region.