Michelle brings more than 20 years of substantial integrated marketing and communication expertise, with strong focus on strategy, in-depth agency and brand marketing insights across MNCs and local cultures. Her most recent role was Head of Brand Marketing at Polestar, a NEV automotive company originating from Sweden. Prior to that, she was the Country Lead and Head of Brand Marketing at J.M Smucker; and Business Lead and Head of Saatchi & Saatchi Beijing.