Helping McDonald’s Measure Their Media 24 June, 2019 Background: McDonald’s makes a major investment in their media in China, and needed reassurance that their investment was being well-spent. Approach: Since 2005, we’ve been Media Effectiveness Audit Asia Pacific | Helping McDonald’s Measure Their Media Helping McDonald’s Measure Their MediaR3 Marketing2019-06-24T15:47:24+08:00