New Business League Global – January 2022
4 March, 2022
#Automotive marketers might be restrained in their media spend, but they're still investing in marketing, says R3's Greg Paull.
https://digiday.com/marketing/a-downturn-in-media-spend-it-depends-automotive-advertising-is-slowing-while-cpg-accelerates/
Thrilled to announce that R3 has #acquired advertising intelligence platform, http://Adbrands.net (Adbrands)!
https://rthree.com/news/r3-acquires-advertising-intelligence-platform-adbrands/
In today’s bonus episode of Yeah, That’s Probably an Ad, @R3WW’s @gregpaull, @Forrester’s @jaypattisall and @IDComms’ @denfordtom take listeners back to the 80s to talk through holding company history and how the industry became as complex as it is today. https://adweek.it/3mdma2n
Insights from R3's Co-founder and Principal, @gregpaull at the Mirren Live conference. https://adage.com/article/agency-news/5-ways-agencies-should-handle-pitch-process/2417671