R3's Greg Paull says, "advertisers are looking for opportunities to #maximise their investment, and linear TV doesn't offer them features like audience targeting, ad performance tracking, ad optimisation, or a range of formats."
https://www.campaignlive.com/article/netflix-disney+-ad-supported-tiers-mean-tv-ad-world/1803911

How can your company ensure that your #agency models serve the right business priorities?

"Programmatic DOOH provides flexibility," says Greg Paull, co-founder & principal at R3. "Advertisers will also get a level of transparency in trading not previously available, which will challenge buying behaviour within OOH."
https://www.campaignasia.com/article/google-enters-dooh-space-what-does-this-mean-for-marketers/481625

“The war [for] talent has never been more so than at smaller startups, where well-funded CEOs will be open to investing more in CMOs with pedigree to help fuel growth,” said @gregpaull, Co-Founder and Principal of independent marketing consultancy R3.

https://www.wsj.com/articles/cmo-compensation-at-growth-stage-companies-has-risen-the-future-looks-less-bright-11664391562?mod=hp_minor_pos2

Oliver Hughes from @redbullracing and Ben Zhou from @Bybit_Official discuss how sports partnerships are taken to the next level in the world of #Web3. #Matters22

Creativity is delivering its lowest effectiveness in 24 years and marketers are creating a less engaging product. Amazing session with Sir John Hegarty, Founder of @BBHblacksheep and current CEO of The Garage Soho. #Matters22

Privacy regulations, fragmentation, trust are today’s biggest digital challenges. Montira Watsanserekul (@dentsuintl), Jan Harling (@foodpandasg), Pete Mitchell (@ThisIsReckitt) and Penny Langenfield (@doubleverify) reveal how they are leveraging measurement tools to avoid them.

The ‘MusicVerse’ is the new Cultural Experiential playground for brands according to @orobertmurphy, Executive Vice-President of @UMG. #Matters22

Will purpose take a back seat during times of uncertainty? Not if purpose is align with the brand’s mission and ethos. Insightful conversation with Priyali Kamath (@ProcterGamble), Cheryl Goh (@GrabSG), Khim Yin Poh (@Unilever) and @rupendesai (@DoleSunshine). #Matters22

“I hope for Asia to be a net exporter in technology, creativity, and ideas to the rest of the world and in the next few years, I think we will see more of that coming,” said @Chiro77 (@Unilever), joined by @geraldang (@WarnerMusicSG) and Helen McRae (@MindshareAPAC). #Matters22