Craig is an expert in media strategy and investment, client and agency management, advanced analytics & MMA/MTA, programmatic and data management, and all digital and linear channels and ecosystems. He has spearheaded our clients’ global agency reviews, data and MarTech analyses, agency model creation, staffing, agency fee and media pricing audits, sponsorship evaluations, change management, and a multitude of transformational efforts for best-in-class marketers like Nike, PlayStation, Samsung, Kering, Eli Lilly, Mastercard, and Hilton. A graduate of Boston University, Craig brings over 20 years of US media and adtech experience to R3 from top agencies within WPP, Omnicom, MDC/Stagwell and Publicis Groupe, helping brands across technology, financial services, pharmaceutical & healthcare, travel & hospitality, telecommunication, alcohol, and consumer packaged goods. Prior to joining R3, he led media strategy for Google at Essence in New York – supporting Google’s initiatives in hardware, video, gaming, B2B, brand and healthcare.