Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry.
A new report from ANA Marketing Futures and R3 looks at sentiment around innovation and technology, and how we can better equip marketers with the knowledge and resource they need. In the 2020 survey, 84% of marketers believe that innovation and technology will be integral to future brand growth, though most don’t have the time to immerse themselves in the subject.
Review the findings: http://marketingfutures.ana.net/survey2020
Making the Most of Your Martech Stack
Martech investment decisions have long-term implications. When establishing partnerships in this area, marketers need to ensure that stakeholders are aligned and a comprehensive analysis of the internal and external landscape is done before vendor identification begins. For more “do’s” and “don’ts” of optimizing your Martech stack, join us next week online:
Making Your Martech Stack Work for You
Date: Thursday, June 25, 2020
Time: 12pm (EST)
Register for this webinar or email Emma Oyomba at [email protected]
Creative Production & Contract Clauses
The global health crisis has led to a 50% reduction in production costs against production studios, and 33% increase in brands hiring influencers to create content. With changes in schedules, processes, and assets required, marketers need to revisit contract terms and MSAs to ensure that best practice clauses on transparency and audits are in place and legacy clauses that are no longer relevant are removed or adapted.
What’s next for partnerships in the New Normal? Request a copy of Recalibrating Agency Relationships.
Our CMO Outlook Network is Growing
R3 and Campaign will be kicking off the H2 2020 CMO Outlook surveys in July and invite senior marketers in APAC, UK and the US to register to be part of the growing network worldwide. By completing a 5 – 8 minute survey twice a year, you’ll receive full regional reports on what your peers in the industry are anticipating for the future. Register here.
And In Other Reads…
Our team digs into a ton of news and reports each week. Here are some recent picks:
- 25 of the Most Innovative CMOs in the World (Business Insider)
- The Great Re-Invention by Rishad Tobaccowala
- The Domino Effect: Bracing for Impact (AdExchanger)
- Andy Flemming’s 2050 Cannes Lions Diary (Campaign Brief Asia)
- Average CMO Tenure Falls Again (WSJ)