In WARC’s Spotlight series on India, R3’s Seema Punwani explores the country’s growing cashless economy.

“Looking at the e-commerce space, which is a natural engine of digital payment adoption, R3’s Seema Punwani highlights a burgeoning wave that brands must be prepared to leverage or miss losing out – social commerce. She observes that the popularity of social commerce is also driven by certain unique Indian conditions, such as housewives and stay-at-home mothers using social platforms to sell and the startups enabling them to do so. “Brands can consider social stores and leverage social commerce especially for niche products and when entering new markets,” she adds.”

Read the full article at WARC