SINGAPORE — The potential benefits of artificial intelligence (AI) in marketing are vast, significantly enhancing efficiency and productivity. Serving as a catalyst for ideation an validation, AI is already transforming the way we work. 77% of global marketers are planning to increase their organization’s spending on AI and data for 2024, up from 57% last year1; while 71% of global brands are planning upskilling initiatives2, emphasizing the need to equip employees with essential skills for navigating an AI-driven landscape.
Read the full article by R3’s Partner, Seema Punwani here.
