Influencer marketing in Southeast Asia (SEA) has undergone a dramatic transformation in the past two years.
The biggest change lies in the rise of micro and nano-influencers where brands are recognising the power of smaller creators. This shift reflects a growing consumer desire for trust and real connections.
In addition, consumers in SEA are savvier and crave genuine connections, leading to influencer marketing campaigns prioritising transparency and “deinfluencing”. This is according to R3’s authenticity and transparency in SEA influencer marketing report where it explored trends, local nuances and its impact on the direction of influencer marketing in the region.
Read the full report on Marketing-Interactive.
