According to Greg Paull, principal at R3, creative and digital agency reviews were down 19 percent in quantity and 13 percent in volume for the year.
R3 tracked 6,200 wins across 100 countries.
“Ogilvy finished the year in top spot, bolstered by strong performances outside the US,” he said.
Wieden + Kennedy had a good December for the year,2019, taking the top spot in R3’s Creative Agencies New Business League (US) for that month.
“For US business Wieden + Kennedy had a strong final month to move to number one spot in the table, followed by Mother and MullenLowe,” Paull said. “For media agencies, Horizon Media’s 60 wins secured them the top position over OMD and Carat,” he added.
The shop counted 26 wins for the month, with an estimated YTD win revenue of $57 million.
It was ranked 10th in November 2019, moving up nine spots in just 30 days.
