7 July, 2021
Singtel has retained its incumbent OMD as its media agency for the Singapore market following a pitch that was called last year. The pitch was called as part of its usual media review, and R3 was handling the process.
12 December, 2019
By Goh Shufen, Co-founder & Principal, R3 This article was first published in the Business Times on December 9, 2019 Advertising used to be about ...
24 June, 2019
Client ObjectivesSingapore's largest telecommunications company, Singtel, is a complex business with multiple stakeholders. Its B2B division and small business units felt that the company's ...
