Intel and HSBC Name Creative AORs & Diageo Selects PHD for Media
10 April, 2020
Intel has selected WPP's VMLY&R as its global creative AOR. The technology company has closed its in-house agency and is shifting its focus towards ...
Location: China
68% of China Marketers Seek Specialized Agencies to Meet the Complex Demands of Digital Media
27 March, 2020
March 2020, Shanghai – According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and ...
How China’s Agencies Are Coming Back After the Pandemic and Returning to Work
17 March, 2020
Agency holding companies including WPP, Publicis, IPG and Omnicom are either mandating or at least strongly encouraging employees to work remotely in impacted areas. Omnicom ...
Creative AORs Named for Bank of America, Asahi and Longchamp
13 February, 2020
Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its ...
Coca-Cola Adds Droga5 to Its Agency Roster
22 January, 2020
Closing out new business for 2019, Coca-Cola and Kimberly-Clark named agencies for Western Europe and the UK. Droga5 London joins Coca-Cola's agency roster on ...
R3 Celebrity Index: Will Actress Yang Zi’s Onscreen Popularity Translate to Commercial Success?
21 December, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi
3 December, 2019
Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In ...
Bayer, LG Electronics and AXA Award Global Accounts
30 November, 2019
Welcome to the latest Pitch Report. Global accounts have been awarded by Bayer, LG Electronics, AXA, Kimberly Clark and Beiersdorf. In Asia, AmorePacific, Calvin ...
Mobile & OTT Lead Media Inflation Rates in China, Despite A Decrease in Growth
20 November, 2019
Digital mobile media and OTT will lead China’s media inflation rates in Y2020 thanks to the continued popularity of streaming services and wider access to ...
ByteDance Attracts 23% of China Digital Spend: R3 Forecast
20 November, 2019
Douyin owner ByteDance now accounts for 23% of digital media investment in China and will command healthy pricing power in the year to come, according ...
R3 Celebrity Index: All Eyes On 18-Year-Old Power Star Jackson Yee
20 November, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
China Media Inflation Trend Report 2020
18 November, 2019
The overall economic environment in China shows a lower growth rate with an estimated increase on the CPI, where total media spend is only 2.8% ...
R3 Celebrity Index: Estée Lauder Taps Hot Celebs, Makes Singles Day Record
31 October, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
Entertainment Marketing in China
30 October, 2019
Content marketing monopolizes as much as 50% of total marketing budgets as it is considered an effective way to enhance brand engagement and customer transformation. ...
Matching the US on Fortune 500, Chinese Companies Are Now Going Global
21 October, 2019
R3's “China Brands Go Global” report explores the forces moving Chinese brands overseas and the role that culture, strategy and infrastructure play.
China Brands Go Global
21 October, 2019
China’s “Going Global” strategy first emerged in 1999 and Chinese firms were urged to take advantage of booming world trade. As an ideological as well ...
R3 Celebrity Index: Latest Little Fresh Meat You Need to Know – August Celebrity Ranking
19 September, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
Enhancing Experience Marketing
17 September, 2019
As a highly thought of and valuable approach for any kind of business, experience marketing has become an important mechanism for overall communication strategy. ...
Food, Retail & Travel Brands Undergo Reviews
31 August, 2019
Welcome to the latest Pitch Report. Mondelēz has consolidated its global advertising into WPP and Publicis as it looks to drive ROI on global ...
R3 Celebrity Index: The New Brand Ambassadors to Look Out For
17 August, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
