Dairy Farm Group has picked Omnicom Media Group for media duties, and split the creative remit between Omnicom Retail Group and Ogilvy, following a pitch held earlier this year. For creative in particular, Marketing understands, Omnicom Retail Group will handle the health and beauty segment, while Ogilvy will be responsible for the food and home furnishing segments.
The media spend is believed to be approximately US$50 million and the pitch was handled by R3.
