Following a multi-agency pitch, appliance maker Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA. The remit includes all paid-media duties (planning, buying and digital) for all of Electrolux’s brands, which include Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi. One estimate puts annual billings at US$60 million. Campaign understands that Mindshare was the incumbent in Southeast Asia and participated in the pitch, which was run by R3. Various other agencies handled the business in the MEA region.
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