Marketing Interactive – The Ministry of Communications and Information (MCI) has launched the whole of government (WOG) media buying tender which will last for 36 months with the option to extend by 24 months. The incumbent is Publicis’ media solution led by Starcom which was appointed as MCI’s master media agency in 2018 for the SG$80 million account. The previous appointment was for a year with the option to extend for another and Starcom managed the overall planning, coordination, execution and evaluation of media buys across digital and non-digital media platforms across the WOG.
…In April this year, MCI appointed R3 to assist with the development, execution, and evaluation of its media buying services contract.
