R3’s Co-founder and Principal, Shufen Goh, joined Jessica Davey of McCann Worldgroup and Joanna Jones from VICE on a panel discussing the inner workings of the pitch process. The session titled “The Inside of a Pitch” was part of The Drum’s Agency Acceleration Day APAC on 16 October at Facebook’s Asia Pacific headquarters.
A question was raised about the time and money agencies spent on pitches, and not receiving feedback about their pitches when they do not win. A key reason was that clients are too junior and quite worried about giving negative feedback, but that hurts agencies because feedback is a building block for agencies that do not win.
Shufen Goh, principal and co-founder at R3 said she agreed that most of the time, the clients just go silent. However, she said R3 does not give up and she will go above the junior teams to get feedback. If she is not getting a response from the day-to-day team or procurement, she will write to the chief marketing officer.
Read the full article at The Drum
