The Health Promotion Board (HPB) has appointed Publicis Singapore and Pico International, to support its integrated marketing activities following a pitch for three different agency services – strategic brand lead, creative production specialists, and experiential marketing specialist services.
The pitch was handled by R3, and the length of appointment is for three years, with an option to extend for two. Publicis Groupe will be responsible for conceptualising, planning and implementing all integrated marketing and communication campaigns for HPB’s health initiatives.
The work will be delivered by a bespoke team led by managing director, Joanne Theseira who will be responsible for bringing together talent from companies within Publicis Groupe, namely Publicis Worldwide, Digitas, Prodigious, MSL, as well as with teams from Pico, as part of a strategic partnership between the two companies.
