Client Objectives
Chick-fil-A wanted to ensure their media investments were competitive at national and local operator levels. The company wanted to undertake a competitive benchmarking analysis and leveraging R3’s knowledge of media agency models. They also wanted a deep dive into media channel cost and quality.

Results
Chick-fil-A was able to gain a clearer understanding of the cost implications with their current agency structure to better optimize value for their national and local markets.

R3 PROCESS

Fee Analysis – In-depth analysis of agency fee structure and best-practice recommendations relative to National/Local Market model.

Contract Audit – Review of contractual language, controls, and compliance terms to identify gaps and outline improvement areas.

Media Audit – Analysis of CPMs and rates on all paid media channels including areas of opportunity and recommendations.

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