Client Objectives
GSK was experiencing inconsistent fee management across brands while working with multiple agencies. The company wanted to increase consistency in agency performance management, and develop an approach that was motivating for agencies.
Results
R3 helped GSK achieve alignment globally to a new partner for all developed market work, with extensive fee benchmarking and negotiation.
R3 PROCESS
Assessment – R3 conducted stakeholder and agency interviews.
Methodology – A standardized methodology for data collection was developed and analyzed before model implementation.
Framework – Roadmap approach to development and rollout of new framework, allowing for learnings and optimization of model to be factored in.
