Client Objectives
Mastercard wanted to consolidate its roster of digital agencies, and get agencies to work seamlessly towards a common goal. The company wanted to leverage digital and social to drive business and drive strategic digital leadership.
Results
A first-time collaboration between three networks to create a real-time marketing platform with the Mastercard Digital and e-Commerce Engine to drive business.
R3 PROCESS
Assessment – Review the existing agency model and lead the digital agency review across 10 markets.
Evaluation – Inter-agency performance benchmarking through bi-annual evaluations and deep dive into contentious relationships.
Thought Leadership – Thought leadership in form of APAC e-Commerce Roundtable and Report.
